The London Olympics commenced on 27th July 2012, after beating four rival cities in summer 2005 to win the right to stage the Olympic Games in 2012. After an exhaustive two year search to find the hosts, London came out on top: out of itself, Madrid, Paris, Moscow and New York. Plans for the new Olympic park based around the deprived area of Stratford; Newham in London's East End (see Figure II), presenting an influential reason to developing the sporting and social scene of the capital.
Figure I - London 2012 Olympic Venues as well as Venues across England
The Olympic and Paralympic Games have been the catalyst of physical transformation to a huge area of East London, mostly being used by industry and landfill for centuries, suffering years of contamination and neglect. The location had potential and played a key role in winning the bid to host the 2012 Olympics (Figure I). Alongside the old network of rivers and canals, there was plenty of room for new developments. Even so, London’s bid was one of the most compact Olympic Parks - about 2.5 km².
Deprivation Indicator
Newham
London
England
% Unemployed
6.7
4.4
3.4
% Looking after Home/Family
10.4
7.2
6.5
% Permanently Sick/Disabled
6.8
4.6
5.3
% Employed Full-Time
40
51.6
49.1
% Employed Part-Time
7.7
8.6
11.8
% in Semi-Skilled or Unskilled Employment
39.7
26.5
34.8
% in Managerial or Professional Employment
34.7
50.4
40.3
% of Population with no Educational Qualifications
34
24
29
Figure II - Deprivation Indicators from 2001 of Newham, London and England
The London bid team persuaded the IOC (International Olympic Committee) that this part of East London was in need of regeneration. In recent years building up to the Olympics, Stratford, around Theatre Royal had been regenerated (Figure III). Stratford