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International Burch University CEN553 Electronic Business Spring 2011 Assignment 1: Case study analysis
Assignment type: Worth: Length: Due date: Required: individual 20 % 2-3 pages Week 5 (Wednesday, 23 March 2011) Read a case study Lonely Planet, on the following pages and complete the task specified below:
Task
Your task is to evaluate the existing business arrangements at Lonely Planet and to offer recommendations about possible new eBusiness initiatives. To help guide your thinking, you have consulted your colleagues and they advise you to consider the following: 1. Assess the possible channel conflicts and cannibalisation issues that face Lonely Planet. 2. Suggest solutions that might reduce the potential revenue losses or operational friction that result from the channel conflicts and cannibalisation issues at Lonely Planet. 3. Prepare a list of new products that Lonely Planet might introduce to take advantage of Internet technologies (including wireless technologies) and