Loreal Brand Overview
Brand overview
This report was commissioned to analysis a brand, L’Oreal, which is one of the world’s largest cosmetic companies. Both of their registered office and head office set up in Paris.
In 1909, a French chemist, Eugène Schueller invented a non-toxic hair dyes and sold it to hairdressers, in the same year he founded L’Oreal company focus on research and innovation in product of beauty. In 1933, the first soap free shampoo was produced. In 1960, hairspray was produced. In 1963, L’Oreal listed on the stock change and same year first foam bath was produced. In 1980, the first perm solutions that protect hair were produced. After 1984, L’Oreal becomes number one in the beauty industry. In 2002, oral cosmetic was developed. Obviously, L’Oreal start from hair color business, but the company still expands to other filed, L’Oreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances.
Each brand has own advertising slogan which is make customer have a memory for this brand. Like L’Oreal brand’s development, advertising slogan of Loreal has a series of change gradually into consumer psychology. At the beginning, the slogan is "Because I'm worth it"; in the mid-2000s, it was changed to "Because you're worth it"; in 2009, it was changed to “Because we're worth it". L’Oreal uses a persuade words to customers, “we”. Make a strongly consumer involvement in L’Oreal, makes customers feel they belong to this brand, they satisfaction this brand.
One of L’Oreal strategy is acquiring brand. There are 5 brand divisions for L’Oreal, L’Oreal luxe, consumer products, professional product, active cosmetics and the body shop. * L’Oreal luxe is mainly distributed in department stores, such as Myer and David Jones, cosmetic stores such as Sephora, travel retail, such as airport duty free shops. The brands in this
This report was commissioned to analysis a brand, L’Oreal, which is one of the world’s largest cosmetic companies. Both of their registered office and head office set up in Paris.
In 1909, a French chemist, Eugène Schueller invented a non-toxic hair dyes and sold it to hairdressers, in the same year he founded L’Oreal company focus on research and innovation in product of beauty. In 1933, the first soap free shampoo was produced. In 1960, hairspray was produced. In 1963, L’Oreal listed on the stock change and same year first foam bath was produced. In 1980, the first perm solutions that protect hair were produced. After 1984, L’Oreal becomes number one in the beauty industry. In 2002, oral cosmetic was developed. Obviously, L’Oreal start from hair color business, but the company still expands to other filed, L’Oreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances.
Each brand has own advertising slogan which is make customer have a memory for this brand. Like L’Oreal brand’s development, advertising slogan of Loreal has a series of change gradually into consumer psychology. At the beginning, the slogan is "Because I'm worth it"; in the mid-2000s, it was changed to "Because you're worth it"; in 2009, it was changed to “Because we're worth it". L’Oreal uses a persuade words to customers, “we”. Make a strongly consumer involvement in L’Oreal, makes customers feel they belong to this brand, they satisfaction this brand.
One of L’Oreal strategy is acquiring brand. There are 5 brand divisions for L’Oreal, L’Oreal luxe, consumer products, professional product, active cosmetics and the body shop. * L’Oreal luxe is mainly distributed in department stores, such as Myer and David Jones, cosmetic stores such as Sephora, travel retail, such as airport duty free shops. The brands in this