Loreal Market Entry Strategy India & China
A
Report on
L’Oreal’s business and entry strategy in India and China
Indian Institute of Foreign Trade, New Delhi
Submitted to : Dr Gautam Dutta
Submitted by : Group 6 (Section B)
Acknowledgement
This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business).
This report is prepared under guidance of Dr Gautam Dutta, Indian Institute of Foreign Trade, New Delhi.
Presented by (Group-6):
1. Aditya Sharma (54) 2. Gordhan Meghwal (106) 3. Harmeet Singh (71) 4. Ranjth Kumar (87) 5. Satendra Singh (93)
Table of Contents 1. Abstract: 4 2. Introduction 4 3. The Global Reach Of L’Oreal 5 4. The Business 5 5. The Product Categories 5 5.1. Consumer products 5 5.2. Professional products 6 5.3. Luxury products 6 5.4. Active cosmetics 6 6. Corporate Strategies 7 6.1. The Strategist 7 6.2. Initial Strategy 7 6.3. Mergers and Acquisitions 7 6.4. Cross-fertilization: 8 6.5. New Geographic Areas 9 6.6. Research and Development 9 6.7. Entering New Business 10 6.8. Exploring New Opportunities 10 7. Corporate Social Responsibility 10 8. Achievements 10 9. A Complete Global Changeover 11 10. SWOT analysis 12 11. L'Oreal’s Journey in India 13 1. Consumer Products 14 2. Luxury products 14 3. Professional Products 14 4. Active Cosmetics 14 12. L'Oreal’s Journey in China 15 12.1. Result 16 12.2. The China Observer View 17 13. Conclusion 17
1. Abstract:
L'Oreal, the world's largest cosmetics company entered the booming Indian hair color market in 1997. Since then, it has been meeting demands of its Indian consumers, competed from local and international companies and expanded from cities to the two and three-tier towns of India. This case provides detailed and comparative study in entry in Indian and China. It
Report on
L’Oreal’s business and entry strategy in India and China
Indian Institute of Foreign Trade, New Delhi
Submitted to : Dr Gautam Dutta
Submitted by : Group 6 (Section B)
Acknowledgement
This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business).
This report is prepared under guidance of Dr Gautam Dutta, Indian Institute of Foreign Trade, New Delhi.
Presented by (Group-6):
1. Aditya Sharma (54) 2. Gordhan Meghwal (106) 3. Harmeet Singh (71) 4. Ranjth Kumar (87) 5. Satendra Singh (93)
Table of Contents 1. Abstract: 4 2. Introduction 4 3. The Global Reach Of L’Oreal 5 4. The Business 5 5. The Product Categories 5 5.1. Consumer products 5 5.2. Professional products 6 5.3. Luxury products 6 5.4. Active cosmetics 6 6. Corporate Strategies 7 6.1. The Strategist 7 6.2. Initial Strategy 7 6.3. Mergers and Acquisitions 7 6.4. Cross-fertilization: 8 6.5. New Geographic Areas 9 6.6. Research and Development 9 6.7. Entering New Business 10 6.8. Exploring New Opportunities 10 7. Corporate Social Responsibility 10 8. Achievements 10 9. A Complete Global Changeover 11 10. SWOT analysis 12 11. L'Oreal’s Journey in India 13 1. Consumer Products 14 2. Luxury products 14 3. Professional Products 14 4. Active Cosmetics 14 12. L'Oreal’s Journey in China 15 12.1. Result 16 12.2. The China Observer View 17 13. Conclusion 17
1. Abstract:
L'Oreal, the world's largest cosmetics company entered the booming Indian hair color market in 1997. Since then, it has been meeting demands of its Indian consumers, competed from local and international companies and expanded from cities to the two and three-tier towns of India. This case provides detailed and comparative study in entry in Indian and China. It