Louis Vuitton Survey Report
| Report on expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28, 2012 | | | |
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Preface
This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market.
It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And which product line to enter first in India. All this information is given in this report. -Akshay Musle
Table of contents
Sr No | Description | Page Nos | 1 | Acknowledgement | 3 | 2 | Executive Summary | 4 | 3 | Introduction | 5 | 4 | Terms Of Reference | 6 | 5 | Procedure | 7 | 6 | Surveys | 8 | 7 | Findings | 11 | 8 | Recommendations | 13 | 9 | Conclusion | 16 |
Acknowledgement:
I would like to acknowledge the support of our LVMH management who help us throughout our progress. We also like to thank the finance team to give us all the available data. I would like to thank Mr.Prasanna Bhaskar who help us throughout our surveys and our analysis about this topic. Above all, our CEO Mr. Bernard Arnault, who gave us the opportunity to carry out these surveys.
Executive Summary:
This report will present the current scenario in the Indian Market for the Louis Vuitton Brand products. It will then project the wide scope for the brand in India. And then proceed with the steps to be taken to go ahead with its expansion in the Indian market. The report will also include the core competencies our brand has for the Indian market and the threats it may face during its entry and expansion in India.
Introduction
In the yearly end sales meet held on 1st September 2012, Tikka Shatrujit Singh, chief representative in Asia for French luxury firm LVMH, the parent company of Louis
|
Preface
This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market.
It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And which product line to enter first in India. All this information is given in this report. -Akshay Musle
Table of contents
Sr No | Description | Page Nos | 1 | Acknowledgement | 3 | 2 | Executive Summary | 4 | 3 | Introduction | 5 | 4 | Terms Of Reference | 6 | 5 | Procedure | 7 | 6 | Surveys | 8 | 7 | Findings | 11 | 8 | Recommendations | 13 | 9 | Conclusion | 16 |
Acknowledgement:
I would like to acknowledge the support of our LVMH management who help us throughout our progress. We also like to thank the finance team to give us all the available data. I would like to thank Mr.Prasanna Bhaskar who help us throughout our surveys and our analysis about this topic. Above all, our CEO Mr. Bernard Arnault, who gave us the opportunity to carry out these surveys.
Executive Summary:
This report will present the current scenario in the Indian Market for the Louis Vuitton Brand products. It will then project the wide scope for the brand in India. And then proceed with the steps to be taken to go ahead with its expansion in the Indian market. The report will also include the core competencies our brand has for the Indian market and the threats it may face during its entry and expansion in India.
Introduction
In the yearly end sales meet held on 1st September 2012, Tikka Shatrujit Singh, chief representative in Asia for French luxury firm LVMH, the parent company of Louis