Love
Business Driven Information Systems, Third Edition
87
Ebusiness: Electronic Business Value
SECTION 3.1 W EB 1.0: Ebusiness SECTION 3.2 WEB 2.0: Business 2.0
CHAPTER
3
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D i s r u p t i v e Te c h n o l o g i e s a n d W e b 1. 0 Ad va n t a ge s o f E b u s i n e s s Ebusiness Models E b u s i n e s s To o l s f o r C o n n e c t i n g and Communicating The Challenges of Ebusiness
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We b 2 . 0 : Ad va n t a ge s o f Business 2.0 N e t wo rk i n g C o m m u n i t i e s w i t h Business 2.0 B u s i n e s s 2 . 0 To o l s f o r Collaborating The Challenges of Business 2.0 We b 3 . 0 : D e f i n i n g t h e N e x t Generation of Online Business Opportunities
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What’s in IT for Me?
Internet and communication technologies have revolutionized the way business operates, improving upon traditional methods and even introducing new opportunities and ventures that were simply not possible before. More than just giving organizations another means of conducting transactions, online business provides the ability to develop and maintain customer relationships, supplier relationships, and even employee relationships between and within enterprises. As future managers and organizational knowledge workers, you need to understand the benefits ebusiness can offer an organization and your career, the challenges that accompany Web technologies and their impact on organizational communication and collaboration. You need to be aware of the strategies organizations can use to deploy ebusiness and the methods of measuring ebusiness success. This chapter will give you this knowledge and help prepare you for success in tomorrow’s electronic global marketplace.
CHAPTER OUTLINE
88
IFSM 300
opening case study
Social Media and Ashton Kutcher
Where celebrities go, fans follow. The truism applies as much in social media as in the real world, David Karp noticed after famous artists began using his blogging service Tumblr. As a
87
Ebusiness: Electronic Business Value
SECTION 3.1 W EB 1.0: Ebusiness SECTION 3.2 WEB 2.0: Business 2.0
CHAPTER
3
■
D i s r u p t i v e Te c h n o l o g i e s a n d W e b 1. 0 Ad va n t a ge s o f E b u s i n e s s Ebusiness Models E b u s i n e s s To o l s f o r C o n n e c t i n g and Communicating The Challenges of Ebusiness
■
We b 2 . 0 : Ad va n t a ge s o f Business 2.0 N e t wo rk i n g C o m m u n i t i e s w i t h Business 2.0 B u s i n e s s 2 . 0 To o l s f o r Collaborating The Challenges of Business 2.0 We b 3 . 0 : D e f i n i n g t h e N e x t Generation of Online Business Opportunities
■ ■ ■
■
■
■
■ ■
What’s in IT for Me?
Internet and communication technologies have revolutionized the way business operates, improving upon traditional methods and even introducing new opportunities and ventures that were simply not possible before. More than just giving organizations another means of conducting transactions, online business provides the ability to develop and maintain customer relationships, supplier relationships, and even employee relationships between and within enterprises. As future managers and organizational knowledge workers, you need to understand the benefits ebusiness can offer an organization and your career, the challenges that accompany Web technologies and their impact on organizational communication and collaboration. You need to be aware of the strategies organizations can use to deploy ebusiness and the methods of measuring ebusiness success. This chapter will give you this knowledge and help prepare you for success in tomorrow’s electronic global marketplace.
CHAPTER OUTLINE
88
IFSM 300
opening case study
Social Media and Ashton Kutcher
Where celebrities go, fans follow. The truism applies as much in social media as in the real world, David Karp noticed after famous artists began using his blogging service Tumblr. As a