Love Hong Kong, Love Ocean Park Campaign – Turn Threats Into Opportunities
Guest Talk Summary on
“Love Hong Kong, Love Ocean Park Campaign – Turn Threats into Opportunities”
Speaker: Ms. Vivian LEE
Position: Marketing Director – Sales & Marketing Division
Name of Company: Ocean Park Corporation
Date of Guest Talk: 5th February, 2013
The talk being delivered by Ms. Vivian LEE was indeed very rewarding for me, it’s as good as the one delivered by her boss, Dr Allan Zeman which I’ve attended not long ago.
Background
The Ocean Park (Park) unveiled a master redevelopment and new marketing plan in March 2005, just a few months before its said enemy the “Hong Kong Disneyland” opens its doors, which aims to rejuvenate older features at the park, develop significant new areas and double the current amount of attractions and customers. The plans were initiated by Chairman of Park, Dr Allan Zeman, who laughed off suggestions of closing the park, or excavating the mountain where the park was built and make it to a “park on plains like all other parks”. He managed to raise visitor numbers despite the opening of rival Hong Kong Disneyland, making the park more attractive and, remarkably, the park generated record profits. Ms. Vivian LEE is among one of his executors who helped to “kill the mouse” and made the Hong Kong Disneyland struggles (Forbe Magazine, 2007).
As the Head of Marketing of a renown asset management company, Ms. Wong’s duties include promoting financial products such as hedge funds, discretionary funds, public funds (active or passive) and develop new products for the financial market in Hong Kong. Her department needs to work very close with the fund managers, and get their insights on promoting their product to the market. It’s crucial for her and fellow colleagues to ask the right questions like: what are the highlights of the new product they are promoting; what their scope are when designing this product; who are their target market (demographic segmentation/ culture / ethnicity?); what is the purpose of
“Love Hong Kong, Love Ocean Park Campaign – Turn Threats into Opportunities”
Speaker: Ms. Vivian LEE
Position: Marketing Director – Sales & Marketing Division
Name of Company: Ocean Park Corporation
Date of Guest Talk: 5th February, 2013
The talk being delivered by Ms. Vivian LEE was indeed very rewarding for me, it’s as good as the one delivered by her boss, Dr Allan Zeman which I’ve attended not long ago.
Background
The Ocean Park (Park) unveiled a master redevelopment and new marketing plan in March 2005, just a few months before its said enemy the “Hong Kong Disneyland” opens its doors, which aims to rejuvenate older features at the park, develop significant new areas and double the current amount of attractions and customers. The plans were initiated by Chairman of Park, Dr Allan Zeman, who laughed off suggestions of closing the park, or excavating the mountain where the park was built and make it to a “park on plains like all other parks”. He managed to raise visitor numbers despite the opening of rival Hong Kong Disneyland, making the park more attractive and, remarkably, the park generated record profits. Ms. Vivian LEE is among one of his executors who helped to “kill the mouse” and made the Hong Kong Disneyland struggles (Forbe Magazine, 2007).
As the Head of Marketing of a renown asset management company, Ms. Wong’s duties include promoting financial products such as hedge funds, discretionary funds, public funds (active or passive) and develop new products for the financial market in Hong Kong. Her department needs to work very close with the fund managers, and get their insights on promoting their product to the market. It’s crucial for her and fellow colleagues to ask the right questions like: what are the highlights of the new product they are promoting; what their scope are when designing this product; who are their target market (demographic segmentation/ culture / ethnicity?); what is the purpose of