Low Cost Airline
Company profile | |
Nok Air is a low cost airline in Thailand. Destinations of the flight are served within domestic with affordable price. Thai Airways International Public Company Limited holds 39% joint venture with the company. Thai Commercial Securities Co., Ltd. (Thai commercial banks. Co., Ltd. (Thailand), CPB Equity Company Limited (Crown Property Bureau) and other shareholders include Krung Thai Bank (Thailand) holds 10%, Dhipaya Insurance Company Limited (Thailand) holds 10%, Pension Fund holds 10%, King Power holds 5% and Mr. Patee Sarasin holds 5%.
The trademark ‘Nok Air ' was first established on February 10 th , 2004 under the company
Sky Asia Co., Ltd. The name 'Nok Air ' is simply and easily to recognize by people. Meaning 'bird ' in Thai language it symbolizes friendship and freedom to travel, or 'fly everywhere '. Yellow was chosen as the airline colour as it also symbolizes warmth and friendship in our Thai culture. On Jan 16 th , 2006, the company name was changed to 'Nok Airlines Co., Ltd '.
Mission of the airline * To be the number one low-fare, high-value budget airline in both Thailand and Asia. And to achieve this by being perceived by all who travel in Southeast Asia as affordable, yet offering with Thai hospitality, the best of all that is Thai. | | * To provide travelers with a point-to-point regional air service that is safe, reliable, convenient and true value-for-money. | | * Through cost-effective operations, to offer highest possible returns to shareholders. | | * To develop and motivate our people to have initiative and be highly productive. | |
SWOT analysis Strength * High number of distribution channels * Strong backup * Best Human Resource * Best service quality * Brand awareness * Effectiveness in space management on flight * High level of employee quality
Weakness
* Price * Low experience of management
Nok Air is a low cost airline in Thailand. Destinations of the flight are served within domestic with affordable price. Thai Airways International Public Company Limited holds 39% joint venture with the company. Thai Commercial Securities Co., Ltd. (Thai commercial banks. Co., Ltd. (Thailand), CPB Equity Company Limited (Crown Property Bureau) and other shareholders include Krung Thai Bank (Thailand) holds 10%, Dhipaya Insurance Company Limited (Thailand) holds 10%, Pension Fund holds 10%, King Power holds 5% and Mr. Patee Sarasin holds 5%.
The trademark ‘Nok Air ' was first established on February 10 th , 2004 under the company
Sky Asia Co., Ltd. The name 'Nok Air ' is simply and easily to recognize by people. Meaning 'bird ' in Thai language it symbolizes friendship and freedom to travel, or 'fly everywhere '. Yellow was chosen as the airline colour as it also symbolizes warmth and friendship in our Thai culture. On Jan 16 th , 2006, the company name was changed to 'Nok Airlines Co., Ltd '.
Mission of the airline * To be the number one low-fare, high-value budget airline in both Thailand and Asia. And to achieve this by being perceived by all who travel in Southeast Asia as affordable, yet offering with Thai hospitality, the best of all that is Thai. | | * To provide travelers with a point-to-point regional air service that is safe, reliable, convenient and true value-for-money. | | * Through cost-effective operations, to offer highest possible returns to shareholders. | | * To develop and motivate our people to have initiative and be highly productive. | |
SWOT analysis Strength * High number of distribution channels * Strong backup * Best Human Resource * Best service quality * Brand awareness * Effectiveness in space management on flight * High level of employee quality
Weakness
* Price * Low experience of management