Low Involvement Purchase Research Paper

22 April, 2013

I chose automobile as my high involvement purchase because it was something that took a great deal of thought and preparation. It was also something that I was prepared to dedicate a considerable amount of time and effort to accomplish. Magazine was my choice for low involvement purchase because it’s something that I purchase frequently and it has little or no impact on my lifestyle. The process of purchasing this new automobile started with the maintenance cost of my 2005 vehicle. The cost was becoming frequent and very costly to maintain due to it being a foreign vehicle. So my husband I did some research and came to the conclusion that even though there wasn’t a car payment being made the maintenance was just as costly. The amount we were saving on the car payment was being made up by the cost
So we decided it would benefit us more to have a newer vehicle and make the monthly payment rather than continue to pay in lump sums for repairs. So we began our search for the vehicle we were interested in and the best financing company. Once we found both of them we went and test drove the vehicle and applied online for the financing. The dealership salesman didn’t really have to do a lot of convincing of me to purchase the car so he got lucky. After receiving and printing out the check we contacted the dealership and notified them of the approval and scheduled time to pick up the car. We arrived at the car dealership checked out the car signed final paperwork and drove off. I felt very confident in the purchase made because of the great financing rate and it was a nice car but I was a little apprehensive about changing from a SUV to a car and sometimes still wonder if I should’ve purchased another SUV