Loyalty Programme
ACKNOWLEDGEMENT
Through this acknowledgment, we would like to express our sincere gratitude to all those people who have been associated with this research assignment and have helped us with it and made it a worthwhile experience.
Firstly, we express our heartily thanks to Prof.KingshukBhadury who gave us this opportunity to learn the different aspects of Services Marketing in a practical approach and guided us and gave us valuable suggestions regarding the project.
We would also like to extend our thanks to the various people such as executives and customers who have shared their opinions and experiences through which we received the required information crucial for our inferences and report. This study would not have been as success without the knowledgeable inputs we received from all our respondents. Sincere thanks to all of them.
CONTENT PARTICULARS | PAGE NO. | INTRODUCTION | 05-09 | SYNOPSIS | 10 | LITERATURE REVIEW | 11-12 | RESEARCH METHODOLOGY | 13 | RESULTS | 14-32 | CONCLUSION & RECCOMENDATION | 33-34 | BIBLIOGRAPHY | 35 | APPENDICES | 36-39 | DIARY ENTRY | ANNEXURES ATTACHED |
LIST OF TABLES TABLE | PAGE NO. | EXECUTIVE-Q1 | 14 | EXECUTIVE-Q2 | 16 | EXECUTIVE-Q3 | 17 | EXECUTIVE-Q4 | 18 | EXECUTIVE-Q5 | 19 | EXECUTIVE-Q6 | 20 | EXECUTIVE-Q7 | 21 | EXECUTIVE-Q8 | 22 | EXECUTIVE-Q9 | 23 | CUSTOMER- Q1 | 24 | CUSTOMER- Q2 | 25 | CUSTOMER- Q3 | 26 | CUSTOMER- Q4 | 27 | CUSTOMER- Q5 | 28 | CUSTOMER- Q6 | 29 | CUSTOMER- Q7 | 30 | CUSTOMER- Q8 | 31 | CUSTOMER- Q9 | 32 |
LIST OF FIGURES FIGURES | PAGE NO. | EXECUTIVE-Q1 | 15 | EXECUTIVE-Q2 | 16 | EXECUTIVE-Q3 | 17 | EXECUTIVE-Q4 | 18 | EXECUTIVE-Q5 | 19 | EXECUTIVE-Q6 | 20 | EXECUTIVE-Q7 | 21 | EXECUTIVE-Q8 | 22 | EXECUTIVE-Q9 | 23 | CUSTOMER- Q1 | 24 | CUSTOMER- Q2 | 25 | CUSTOMER- Q3 | 26 | CUSTOMER- Q4 | 27 | CUSTOMER- Q5 | 28 | CUSTOMER- Q6 | 29 | CUSTOMER- Q7 | 30 | CUSTOMER- Q8 | 31 |
Through this acknowledgment, we would like to express our sincere gratitude to all those people who have been associated with this research assignment and have helped us with it and made it a worthwhile experience.
Firstly, we express our heartily thanks to Prof.KingshukBhadury who gave us this opportunity to learn the different aspects of Services Marketing in a practical approach and guided us and gave us valuable suggestions regarding the project.
We would also like to extend our thanks to the various people such as executives and customers who have shared their opinions and experiences through which we received the required information crucial for our inferences and report. This study would not have been as success without the knowledgeable inputs we received from all our respondents. Sincere thanks to all of them.
CONTENT PARTICULARS | PAGE NO. | INTRODUCTION | 05-09 | SYNOPSIS | 10 | LITERATURE REVIEW | 11-12 | RESEARCH METHODOLOGY | 13 | RESULTS | 14-32 | CONCLUSION & RECCOMENDATION | 33-34 | BIBLIOGRAPHY | 35 | APPENDICES | 36-39 | DIARY ENTRY | ANNEXURES ATTACHED |
LIST OF TABLES TABLE | PAGE NO. | EXECUTIVE-Q1 | 14 | EXECUTIVE-Q2 | 16 | EXECUTIVE-Q3 | 17 | EXECUTIVE-Q4 | 18 | EXECUTIVE-Q5 | 19 | EXECUTIVE-Q6 | 20 | EXECUTIVE-Q7 | 21 | EXECUTIVE-Q8 | 22 | EXECUTIVE-Q9 | 23 | CUSTOMER- Q1 | 24 | CUSTOMER- Q2 | 25 | CUSTOMER- Q3 | 26 | CUSTOMER- Q4 | 27 | CUSTOMER- Q5 | 28 | CUSTOMER- Q6 | 29 | CUSTOMER- Q7 | 30 | CUSTOMER- Q8 | 31 | CUSTOMER- Q9 | 32 |
LIST OF FIGURES FIGURES | PAGE NO. | EXECUTIVE-Q1 | 15 | EXECUTIVE-Q2 | 16 | EXECUTIVE-Q3 | 17 | EXECUTIVE-Q4 | 18 | EXECUTIVE-Q5 | 19 | EXECUTIVE-Q6 | 20 | EXECUTIVE-Q7 | 21 | EXECUTIVE-Q8 | 22 | EXECUTIVE-Q9 | 23 | CUSTOMER- Q1 | 24 | CUSTOMER- Q2 | 25 | CUSTOMER- Q3 | 26 | CUSTOMER- Q4 | 27 | CUSTOMER- Q5 | 28 | CUSTOMER- Q6 | 29 | CUSTOMER- Q7 | 30 | CUSTOMER- Q8 | 31 |