Loyalty Schemes
Loyalty Schemes
Marketing Report
By Sam Inkersell
Table of Contents
Introduction……………………………………………………………………………….……3
Fly Buys.……………………………………………………………………………………………4
Coffee Cards…………………………………………………………………………………….6
Return Reward Programme….……………………………………….…………………7
Conclusion……………………………………..………………………………………………..8
Reference List…………………………………….…………………………………………….8
Introduction
The purpose of this report is to analyse three different loyalty programs in New Zealand and they benefits that they have to offer.
The loyalty schemes that I have researched are Fly Buys, coffee cards and Return Rewards Programmes. In this report I will be discussing the loyalty scheme’s target markets, how customer loyalty is gained, customer behaviour, possible improvements and the value of the benefits that the scheme’s offer based on how much the customer needs to spend to gain these points or rewards.
Fly Buys
Fly Buys is New Zealand’s biggest loyalty scheme which started in here in 1996 and is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand and Z Energy. Fly Buys became very popular quickly with over 2.7 million card holders nationwide within the first ten years of operating.
Fly Buys is a reward scheme used to give customers points to use on a reward system which can be gained just by shopping at a selected group of stores. Fly Buys is a free of charge system and gains its money from company’s which business has increased due to giving Fly Buy points to its customers for purchasing certain items. You can earn Fly Buys points from a number of businesses around New Zealand including Z Energy, Bank of New Zealand, VTNZ, State Insurance, Liquorland, New World, Mitre 10, 2Degrees Mobile and United Travel just to name a few. By having so many different types of business involved in the scheme the target market for Fly Buys is anyone in New Zealand who has a disposable income as everyone needs to shop at some of these types of outlets to be able to
Marketing Report
By Sam Inkersell
Table of Contents
Introduction……………………………………………………………………………….……3
Fly Buys.……………………………………………………………………………………………4
Coffee Cards…………………………………………………………………………………….6
Return Reward Programme….……………………………………….…………………7
Conclusion……………………………………..………………………………………………..8
Reference List…………………………………….…………………………………………….8
Introduction
The purpose of this report is to analyse three different loyalty programs in New Zealand and they benefits that they have to offer.
The loyalty schemes that I have researched are Fly Buys, coffee cards and Return Rewards Programmes. In this report I will be discussing the loyalty scheme’s target markets, how customer loyalty is gained, customer behaviour, possible improvements and the value of the benefits that the scheme’s offer based on how much the customer needs to spend to gain these points or rewards.
Fly Buys
Fly Buys is New Zealand’s biggest loyalty scheme which started in here in 1996 and is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand and Z Energy. Fly Buys became very popular quickly with over 2.7 million card holders nationwide within the first ten years of operating.
Fly Buys is a reward scheme used to give customers points to use on a reward system which can be gained just by shopping at a selected group of stores. Fly Buys is a free of charge system and gains its money from company’s which business has increased due to giving Fly Buy points to its customers for purchasing certain items. You can earn Fly Buys points from a number of businesses around New Zealand including Z Energy, Bank of New Zealand, VTNZ, State Insurance, Liquorland, New World, Mitre 10, 2Degrees Mobile and United Travel just to name a few. By having so many different types of business involved in the scheme the target market for Fly Buys is anyone in New Zealand who has a disposable income as everyone needs to shop at some of these types of outlets to be able to