Date
5/13
5/16
5/20
Chapter/Topic
Introduction
Syllabus
Case Study - Robin Hood
Chapter 1 - What is Strategy and Why is it
Important?
Chapter 2 - Charting a Company’s Direction:
Vision and Mission, Objectives and Strategy
Case Study– Mystic Monk
Chapter 3 - Evaluating a Company’s External
Environment
Case Study – Lululemon
Chapter 3
Case Study – Lululemon
Assignment
Read Chapter 1 and Robin Hood case and come to class prepared to discuss.
1. Mystic Monk Case Questions
Due to Dropbox by 7pm on 5/15
2. Lululemon Five Forces
Due to Dropbox by 7pm on 5/19
Group Requests due to Instructor by end of class
5/23
Chapter 4 - Evaluating a Company’s Internal
Environment