LULULEMON Ethical BehaviourSocial Responsibility
ETHICAL BEHAVIOUR AND SOCIAL RESPONSIBILITY
lululemon athletica
There are many ways to measure the success of a business. A financial analysis of lululemon athletica, a Vancouver-based company, would show that it is valued at more than $220 million. Would looking at an improved level of health in its community be another way to measure the success of this company? lululemon athletica founder Chip Wilson would welcome your investigation of the improved health and well-being of people in the communities of the more than 40 locations around the world where the company conducts business.1
History of the Company
Founded in 1998, lululemon athletica recognized an increase in the number of women participating in both yoga and athletics, and it responded by designing athletic wear that was both better quality and a better fit. To date, ”lulu” has succeeded in developing both a brand and a culture of customers who believe that wearing the product helps them to achieve their athletic goals, lead more balanced and positive lives, and generally feel more amazing.2 lululemon athletica continually develops new and innovative clothing lines, all made with technologically advanced fabrics that wear better, fit better, and feel more comfortable. Both men and women who participate in a variety of sports such as yoga, running, mountain climbing, and cycling wear the products. Costly by comparison with other brands of athletic clothing, lulu has recently introduced a lower-priced line of organic-fibre clothing called OQOQO (pronounced oh-coco).
Company Passion
The mission of lululemon athletica is to provide the components that will help people live longer, healthier, and more fun lives. The mission is driven by a set of core values that address the design and quality of the product, the integrity of the company, and the belief that there is no separation between health, family, and work.3 The core values were inspired by the company’s commitment to a yogi lifestyle, which
lululemon athletica
There are many ways to measure the success of a business. A financial analysis of lululemon athletica, a Vancouver-based company, would show that it is valued at more than $220 million. Would looking at an improved level of health in its community be another way to measure the success of this company? lululemon athletica founder Chip Wilson would welcome your investigation of the improved health and well-being of people in the communities of the more than 40 locations around the world where the company conducts business.1
History of the Company
Founded in 1998, lululemon athletica recognized an increase in the number of women participating in both yoga and athletics, and it responded by designing athletic wear that was both better quality and a better fit. To date, ”lulu” has succeeded in developing both a brand and a culture of customers who believe that wearing the product helps them to achieve their athletic goals, lead more balanced and positive lives, and generally feel more amazing.2 lululemon athletica continually develops new and innovative clothing lines, all made with technologically advanced fabrics that wear better, fit better, and feel more comfortable. Both men and women who participate in a variety of sports such as yoga, running, mountain climbing, and cycling wear the products. Costly by comparison with other brands of athletic clothing, lulu has recently introduced a lower-priced line of organic-fibre clothing called OQOQO (pronounced oh-coco).
Company Passion
The mission of lululemon athletica is to provide the components that will help people live longer, healthier, and more fun lives. The mission is driven by a set of core values that address the design and quality of the product, the integrity of the company, and the belief that there is no separation between health, family, and work.3 The core values were inspired by the company’s commitment to a yogi lifestyle, which