Lululemon Risk Management Essay

1. Many companies do not implement a risk management program that is actually effective in reducing risk. According the case, it states that, “According to the National Association of Corporate Directors, “risks” ranks third on the list of topics that boards spend the most time discussing…” This is high on the list but companies still fall short since they are not prepared to respond. They anticipate the risk but never fully prepare themselves to actually respond in the event that the risk actually happens. The example of Lululemon is just one of many that show that companies do not implement a risk management program that is actually effective.
2. There is a reliable way to track and respond to strategic risk which is an Enterprise Risk Management