Country Selection – 1) India – Chosen country 2) Turkey 3) China
Country Selection- We originally had 3 different countries which we choose from and we managed to do a process of elimination, we did this by looking at different parts of the country and taking into account all the factors which will have an impact on Lush if those chose to expand their business to that particular country.
The country that we chose to expand the Retailer Lush too was India. We looked into the economy of India in great depth. From looking at their purchasing power to the back ground of India and their employment status. India is a developing into an open market economy.
Slightly less than half of the work force is in agriculture, but, services are the major source of economic growth, accounting for nearly two-thirds of India's output with less than one-third of its labour force. India has capitalized on its large educated English-speaking population to become a major exporter of information technology services, business outsourcing services, and software workers. India's economic growth began slowing in 2011 because of a decline in investment, caused by high interest rates, rising inflation, and investor pessimism about the government's commitment to further economic reforms and about the global situation.
The second country that we also took into consideration was Turkey. They are mostly driven by industry and service sectors. . After Turkey experienced a severe financial crisis in 2001, Ankara adopted financial and fiscal reforms as part of an IMF program. The reforms strengthened the country's economic fundamentals and ushered in an era of strong growth averaging more than 6% annually until 2008.
The third country that we looked at was China is one of the world’s largest exporters. China has always wanted to have economic security within their country. In 2014