Luxury Goods Market in China

Table of Contents

Introduction---------------------------------------------------------------------------------------2

History of Louis Vuitton------------------------------------------------------------------------2

Market trends-------------------------------------------------------------------------------------4

Marketing Strategy-------------------------------------------------------------------------------5

Marketing Objectives----------------------------------------------------------------------------6

Marketing Mix------------------------------------------------------------------------------------7 Product Price Place Promotion

Market Analysis The Luxury Market In China-----------------------------------------------9

Reference----------------------------------------------------------------------------------------11

Introduction

Luxury goods are products and services that are not considered essential and are associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies.on of luxury was limited to the elite classes.

This paper will discuss the development of luxury goods market in China and analyse the development and its future opportunities of Louis Vuitton, one of the world's most successful luxury companies, in China. Because LV is one of the most popular luxury brands in China and it can also represent the current situation of luxury goods market in China.

History of Louis Vuitton

Louis Vuitton (LV) is the world’s leading luxury brand. It is ranked number 1. It is also regarded as the leading brand of the LVMH group and the 1st world group of luxurious goods which were produced and distributed. This brand was created in 1987.
LVMH earned worldwide sales of €16.5 billion in 2011 (+7.7%). This achievement has ensured and