M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health
M1-Assess how the social context may influence the ability of health campaigns to change behaviour in relations to health
Health education takes place within the context of social and economic settings. All programmes for health-related behaviour change have a cost in term of resources, money, time or social and economic factors. In this report I will be talking about Jamie Oliver approach the strength and weakness of his healthy eating approach. For example Jamie Oliver strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States but the government spend a lot of money to campaign his idea and to promote healthier school meals.
There is many strength of Jamie Oliver approach. One strength is Jamie Oliver’s school dinner has improved academic results. Number of absences is down after chef changed junk food menu. The number of "authorised absences" — which are generally due to illness – fell by 15% in the wake of his 2004 Feed Me Better campaign, brought into the nation's sitting rooms via the Channel 4 series Jamie's School Dinners. Also 75%of parents who expressed an opinion say there has been an improvement in school meals over the past 12 months. Of those who believe that school meals have improved, 44% think that Jamie Oliver is most responsible for the improvement.
On the other hand the weakness of Jamie Oliver’s approach is that many children don’t eat school dinners because of his healthy campaign but buy junk food from local shop. According to Prue Leith, the restaurateur and former Government food advisor, has said Jamie Oliver's school dinners campaign inadvertently drove children away from school meals to less healthy packed lunches Stats shows 60% are sent to school with packed lunches and 13% still buy their lunch from a shop or vending machine. Also some parents pass their children fast food through the railings of their children school. In addition a 2009 study shows the number of children taking school
Health education takes place within the context of social and economic settings. All programmes for health-related behaviour change have a cost in term of resources, money, time or social and economic factors. In this report I will be talking about Jamie Oliver approach the strength and weakness of his healthy eating approach. For example Jamie Oliver strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States but the government spend a lot of money to campaign his idea and to promote healthier school meals.
There is many strength of Jamie Oliver approach. One strength is Jamie Oliver’s school dinner has improved academic results. Number of absences is down after chef changed junk food menu. The number of "authorised absences" — which are generally due to illness – fell by 15% in the wake of his 2004 Feed Me Better campaign, brought into the nation's sitting rooms via the Channel 4 series Jamie's School Dinners. Also 75%of parents who expressed an opinion say there has been an improvement in school meals over the past 12 months. Of those who believe that school meals have improved, 44% think that Jamie Oliver is most responsible for the improvement.
On the other hand the weakness of Jamie Oliver’s approach is that many children don’t eat school dinners because of his healthy campaign but buy junk food from local shop. According to Prue Leith, the restaurateur and former Government food advisor, has said Jamie Oliver's school dinners campaign inadvertently drove children away from school meals to less healthy packed lunches Stats shows 60% are sent to school with packed lunches and 13% still buy their lunch from a shop or vending machine. Also some parents pass their children fast food through the railings of their children school. In addition a 2009 study shows the number of children taking school
References: http://www.theguardian.com/education/2010/mar/29/jamie-oliver-school-dinners-meals http://www.marketresearchworld.net/content/view/630/77/ http://www.telegraph.co.uk/health/healthnews/9322595/Jamie-Oliver-drove-children-away-from-school-meals-says-Prue-Leith.html http://www.schoolfoodmatters.com/why-fresh-and-healthy-school-meals.html http://www.childrenssociety.org.uk/sites/default/files/tcs/fair_and_square_policy_report_final.pdf http://www.telegraph.co.uk/news/celebritynews/10281124/Government-has-let-working-women-down-Jamie-Oliver-says.html