M4 Update 090415
05/04/2015 update:
请各位在周一06/04/2015 12点前把自己负责部分补充编辑完毕，如有困难，请提前告知。
暂定周一晚上澳洲东海岸6点再简单沟通一次（取消）
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Minor case FootView 3D
Module 4: Product and market development
1, What are the strategic options for product and/or market development for the organisation? – Ansoff’s product-matrix
Ansoff’s product-matrix
PRODUCTS / SERVICES
Existing products
New Products
M
A
R
K
E
T
S
Existing
Market
Market Penetration:
Price drop for current measurement unit (UK)-- not mentioned in case
Product Development:
New generation(cheaper) measurement unit & innovative and cost effective prototypes in UK market
New
Markets
Market Development:
Targeting new customer segments in the same geographic region(civilian - US- Unit)(有争议）
Expanding geographically (CN-- Measurement unit)
Diversification:（High risk）
FootView 3D’s data, it has also attracted the interest of manufacturers wanting access to aggregate data on foot sizes by region, in order to improve production planning
Motorcycle Helmet
US&CN - innovative and cost effective prototypes
New generation online measurement unit
2，Does the organisation have a strategy regarding development of new products or expanding its markets to remain competitive and/or to grow? Or is it possible that the company is taking another approach to growth (e.g. vertical integration)?
Yes, ConQ has a growth strategy.
Moves into civilian markets. In 2012, ConQ’s working group decided exploring new products and markets in the civilian (non-military) marketplace using the technology developed in defence.
As part of a growth strategy, ConQ’s board decided that new markets for the proposed expansion of the FootView 3D are the US and China.
Coli committed a team of ConQ scientists to develop innovative and cost-effective prototypes, and also provided them considerable scope and independence to explore new product features and designs.
Coli also wants to develop related product based
请各位在周一06/04/2015 12点前把自己负责部分补充编辑完毕，如有困难，请提前告知。
暂定周一晚上澳洲东海岸6点再简单沟通一次（取消）
————————————————————_————————————————————————
Minor case FootView 3D
Module 4: Product and market development
1, What are the strategic options for product and/or market development for the organisation? – Ansoff’s product-matrix
Ansoff’s product-matrix
PRODUCTS / SERVICES
Existing products
New Products
M
A
R
K
E
T
S
Existing
Market
Market Penetration:
Price drop for current measurement unit (UK)-- not mentioned in case
Product Development:
New generation(cheaper) measurement unit & innovative and cost effective prototypes in UK market
New
Markets
Market Development:
Targeting new customer segments in the same geographic region(civilian - US- Unit)(有争议）
Expanding geographically (CN-- Measurement unit)
Diversification:（High risk）
FootView 3D’s data, it has also attracted the interest of manufacturers wanting access to aggregate data on foot sizes by region, in order to improve production planning
Motorcycle Helmet
US&CN - innovative and cost effective prototypes
New generation online measurement unit
2，Does the organisation have a strategy regarding development of new products or expanding its markets to remain competitive and/or to grow? Or is it possible that the company is taking another approach to growth (e.g. vertical integration)?
Yes, ConQ has a growth strategy.
Moves into civilian markets. In 2012, ConQ’s working group decided exploring new products and markets in the civilian (non-military) marketplace using the technology developed in defence.
As part of a growth strategy, ConQ’s board decided that new markets for the proposed expansion of the FootView 3D are the US and China.
Coli committed a team of ConQ scientists to develop innovative and cost-effective prototypes, and also provided them considerable scope and independence to explore new product features and designs.
Coli also wants to develop related product based