MNGT 2600: Case 1 Grading Form
MNGT 2600 – Svyantek
Case 1 Grading Form
Keen Footwear
Cover Sheet | Possible Points | Your Score | Executive Summary * Description and context of data * Question to be addressed in analysis * Key Results * Primary conclusions which can be drawn from the analyses * Recommendations to the executive | 2.0 | | Appendix * Table of Contents * Includes all tables and graphics * Reference software used for analysis * complete data file on one page | 1.5 | | Country of Origin (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Top Keywords (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with …show more content…
titles and labels | 1.0 | |
Online Retailer (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Visit by Search Engine (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Page Visits (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Written Communication Skills * Paragraph logically organized with development * Clear and concise language * Few grammatical errors or spelling errors | 1.0 | | Header * All pages (cover, summary, appendices, data file, etc.) * Name, section number, Banner Identification | 0.5 | | TOTAL SCORE | 10.0 | |
Executive …show more content…
Summary
The data below summarizes the findings of Keen, Incorporated’s website visits. According to the data, it is apparent that the majority of business, exactly 84 percent, for Keen shoes is from the United States. Keen has been successful making their name popular in the shoe making industry since just under half of internet searches for Keen merchandise is for Keen shoes. The Keen page is where 49 percent of the purchases are made, therefore indicating that advertisements on other websites could help grow the company. Because Google is the primary search engine used to be linked to Keen footware, if the company was looking to further expand, advertising and spending time making better links to Google would be time well spent. Keen’s website page titled “hybrid life” has been the most visited showing the visitors interest for the product. What shows room for improvement is the FAQ section because it is only visited 7 percent of the time, but would be a helpful page to customers and a way to sell their footware.
Table of Contents
Country of Origin------------------------------------------------------- page 4
Top Keywords----------------------------------------------------------- page 5
Online Retailer---------------------------------------------------------- page 6
Visit by Search Engine------------------------------------------------- page 7
Page Visits---------------------------------------------------------------- page 8 Appendix------------------------------------------------------------------ Complete Data File---------------------------------------------------- page 9
Software Reference---------------------------------------------------- page 10
Country | Country Visits | United States | 78518 | Canada | 4895 | United Kindgom | 1371 | Germany | 1008 | Australia | 953
| Netherlands | 704 | Japan | 659 | Sweden | 380 | Poland | 335 | China | 317 | Other | 4033 |
Top Keywords | Keyword Hits | Keen Shoes | 27833 | Keen | 18454 | Keen Footwear | 6167 | Keen Sandals | 2514 | Keens | 1211 | Keens Shoes | 630 | Keen Footware | 564 | keenfootwear.com | 453 | keen shoes homepage | 409 | Other | 3320 |
Online Retailers | Retailer Visits | Dealer Locator Page | 38669 | REI Online | 6699 | Zappos | 6358 | Onlineshoes | 5327 | Nordstrom | 4231 | The Walking Company | 3882 | Track 'N Trail | 2989 | Altrec | 2275 | The Tannery | 2063 | Paragon Sports | 2032 | Travel Country | 2008 | Pegasus Shoes | 1990 |
Search Engine | Search Engine Visits | Google | 50629 | Direct | 22173 | Yahoo | 7272 | MSN | 3166 | Snaplink | 946 | Search (Organic) | 691 | Ask | 375 | Popsci | 219 | Dogpile | 211 | Other | 7491 |
Page | Page Visits | Hybrid Life | 29621 | Foundation | 5890 | Contact Us | 21528 | About Keen | 8442 | FAQ's | 5166 |
Appendix: Complete Data File
Software Reference
Microsoft Office Excel 2007
Copyright 2006 Microsoft Corporation
Product ID: 89396-709-8283142-65384
Microsoft Office Word 2007
Copyright 2006 Microsoft Corporation
Product ID: 89396-709-8283142-65384
Case 1 Grading Form
Keen Footwear
Cover Sheet | Possible Points | Your Score | Executive Summary * Description and context of data * Question to be addressed in analysis * Key Results * Primary conclusions which can be drawn from the analyses * Recommendations to the executive | 2.0 | | Appendix * Table of Contents * Includes all tables and graphics * Reference software used for analysis * complete data file on one page | 1.5 | | Country of Origin (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Top Keywords (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with …show more content…
titles and labels | 1.0 | |
Online Retailer (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Visit by Search Engine (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Page Visits (correct numbers) * Frequency table formatted with titles and labels * Graphic formatted with titles and labels | 1.0 | | Written Communication Skills * Paragraph logically organized with development * Clear and concise language * Few grammatical errors or spelling errors | 1.0 | | Header * All pages (cover, summary, appendices, data file, etc.) * Name, section number, Banner Identification | 0.5 | | TOTAL SCORE | 10.0 | |
Executive …show more content…
Summary
The data below summarizes the findings of Keen, Incorporated’s website visits. According to the data, it is apparent that the majority of business, exactly 84 percent, for Keen shoes is from the United States. Keen has been successful making their name popular in the shoe making industry since just under half of internet searches for Keen merchandise is for Keen shoes. The Keen page is where 49 percent of the purchases are made, therefore indicating that advertisements on other websites could help grow the company. Because Google is the primary search engine used to be linked to Keen footware, if the company was looking to further expand, advertising and spending time making better links to Google would be time well spent. Keen’s website page titled “hybrid life” has been the most visited showing the visitors interest for the product. What shows room for improvement is the FAQ section because it is only visited 7 percent of the time, but would be a helpful page to customers and a way to sell their footware.
Table of Contents
Country of Origin------------------------------------------------------- page 4
Top Keywords----------------------------------------------------------- page 5
Online Retailer---------------------------------------------------------- page 6
Visit by Search Engine------------------------------------------------- page 7
Page Visits---------------------------------------------------------------- page 8 Appendix------------------------------------------------------------------ Complete Data File---------------------------------------------------- page 9
Software Reference---------------------------------------------------- page 10
Country | Country Visits | United States | 78518 | Canada | 4895 | United Kindgom | 1371 | Germany | 1008 | Australia | 953
| Netherlands | 704 | Japan | 659 | Sweden | 380 | Poland | 335 | China | 317 | Other | 4033 |
Top Keywords | Keyword Hits | Keen Shoes | 27833 | Keen | 18454 | Keen Footwear | 6167 | Keen Sandals | 2514 | Keens | 1211 | Keens Shoes | 630 | Keen Footware | 564 | keenfootwear.com | 453 | keen shoes homepage | 409 | Other | 3320 |
Online Retailers | Retailer Visits | Dealer Locator Page | 38669 | REI Online | 6699 | Zappos | 6358 | Onlineshoes | 5327 | Nordstrom | 4231 | The Walking Company | 3882 | Track 'N Trail | 2989 | Altrec | 2275 | The Tannery | 2063 | Paragon Sports | 2032 | Travel Country | 2008 | Pegasus Shoes | 1990 |
Search Engine | Search Engine Visits | Google | 50629 | Direct | 22173 | Yahoo | 7272 | MSN | 3166 | Snaplink | 946 | Search (Organic) | 691 | Ask | 375 | Popsci | 219 | Dogpile | 211 | Other | 7491 |
Page | Page Visits | Hybrid Life | 29621 | Foundation | 5890 | Contact Us | 21528 | About Keen | 8442 | FAQ's | 5166 |
Appendix: Complete Data File
Software Reference
Microsoft Office Excel 2007
Copyright 2006 Microsoft Corporation
Product ID: 89396-709-8283142-65384
Microsoft Office Word 2007
Copyright 2006 Microsoft Corporation
Product ID: 89396-709-8283142-65384