Mac Cosmetic Marketing Planning
Marketing Planning Report
Introduction
This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most relevant towards the identified target segments.
PEST & SWOT Analysis
Political
Tax policies – MAC cosmetics is now sold in more than over 57 countries worldwide so shipping of products will need to be taken into account because of tax policies. (www.prnewswire.co.uk)
Product liability insurance – This will be needed for most organisations selling products like this. This will protect the manufacturers if a person was to file an complaint about the product. E.g. Product causing harm.
Trade regulations - These laws are placed to ensure a free and competitive economy, so that the best prices, quality and resources will be provided to the consumers.
Economic
Consumer spending – MAC has nothing to worry about when it comes to consumer spending as it has been stated “How the average woman spends £9,000 on make-up in her lifetime”. Make-up will always be an essential. (www.dailymail.co.uk)
Investor confidence – MAC is 100% a company which leaves its investors fully confident and draws in interested investors all the time. This is because MAC is placed in over 300 locations and its consumers are not only your average workers but designers and celebrities too. (www.pamperyourselfdenver.com)
Recession – In times of recession cosmetic companies do not need to worry as it is known that the make-up sales increase as women like to treat themselves and make themselves feel better at times of recession. (www.dailymail.co.uk)
Social
Lifestyle changes – No matter
Introduction
This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most relevant towards the identified target segments.
PEST & SWOT Analysis
Political
Tax policies – MAC cosmetics is now sold in more than over 57 countries worldwide so shipping of products will need to be taken into account because of tax policies. (www.prnewswire.co.uk)
Product liability insurance – This will be needed for most organisations selling products like this. This will protect the manufacturers if a person was to file an complaint about the product. E.g. Product causing harm.
Trade regulations - These laws are placed to ensure a free and competitive economy, so that the best prices, quality and resources will be provided to the consumers.
Economic
Consumer spending – MAC has nothing to worry about when it comes to consumer spending as it has been stated “How the average woman spends £9,000 on make-up in her lifetime”. Make-up will always be an essential. (www.dailymail.co.uk)
Investor confidence – MAC is 100% a company which leaves its investors fully confident and draws in interested investors all the time. This is because MAC is placed in over 300 locations and its consumers are not only your average workers but designers and celebrities too. (www.pamperyourselfdenver.com)
Recession – In times of recession cosmetic companies do not need to worry as it is known that the make-up sales increase as women like to treat themselves and make themselves feel better at times of recession. (www.dailymail.co.uk)
Social
Lifestyle changes – No matter