Mac Cosmetics
MONDIDO, Raphie Z EMG111-B22
DRAFT 1 - Market Offering and Market Analysis (sections I & II)
I. INTRODUCTION (at least 3 pages)
A. The Company – nature of business operations and target markets Makeup and other cosmetic products has been a necessity to some women. Most women believe that by the power of makeup & cosmetics, their beauty is enhanced and gives them a confidence boost. In the industry of consumer goods of cosmetics, MAC (stands for Makeup Art Cosmetics) Cosmetics is a line of cosmetics that caters, mainly, on professional makeup artists; but due on its popular demand, it was also sold for personal use worldwide. The age bracket of their consumers is approximately between 18-45 years old and most of them are
B. Market Offering - current product lines and branding
MAC’s branding attributes are expensive and prestige, yet worth the price. One of the benefits in using their products is the long lasting effect compared to other makeup. Owning a MAC Cosmetic also suggests that the consumer owning it must be independent and wealthy; because their products are expensive and durable. MAC’s quality was discovered through fashion photography because of its stunning visual effects during a photo shoot.
1. Product (characteristics, attributes, features, quality, image; include pictures, e This is MAC Cosmetic’s latest collection (Feb. 5, 2013) inspired by Veronica and Betty -- characters from Archie Comics.
Not just because of its professional standard quality, MAC Cosmetics is also known for its creative collections. Even though the packaging turned out to be a bit quirky, the signature chicness and sophistication of a MAC product is still present.
2. Value proposition (differentiation aspects / benefits / Why should the product be bought?) MAC Cosmetics preserved the professional standards through their years in the industry. They serve high quality cosmetics, skincare
DRAFT 1 - Market Offering and Market Analysis (sections I & II)
I. INTRODUCTION (at least 3 pages)
A. The Company – nature of business operations and target markets Makeup and other cosmetic products has been a necessity to some women. Most women believe that by the power of makeup & cosmetics, their beauty is enhanced and gives them a confidence boost. In the industry of consumer goods of cosmetics, MAC (stands for Makeup Art Cosmetics) Cosmetics is a line of cosmetics that caters, mainly, on professional makeup artists; but due on its popular demand, it was also sold for personal use worldwide. The age bracket of their consumers is approximately between 18-45 years old and most of them are
B. Market Offering - current product lines and branding
MAC’s branding attributes are expensive and prestige, yet worth the price. One of the benefits in using their products is the long lasting effect compared to other makeup. Owning a MAC Cosmetic also suggests that the consumer owning it must be independent and wealthy; because their products are expensive and durable. MAC’s quality was discovered through fashion photography because of its stunning visual effects during a photo shoot.
1. Product (characteristics, attributes, features, quality, image; include pictures, e This is MAC Cosmetic’s latest collection (Feb. 5, 2013) inspired by Veronica and Betty -- characters from Archie Comics.
Not just because of its professional standard quality, MAC Cosmetics is also known for its creative collections. Even though the packaging turned out to be a bit quirky, the signature chicness and sophistication of a MAC product is still present.
2. Value proposition (differentiation aspects / benefits / Why should the product be bought?) MAC Cosmetics preserved the professional standards through their years in the industry. They serve high quality cosmetics, skincare