Preview

macdonald's

Powerful Essays
Open Document
Open Document
3503 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
macdonald's
Friday, August 31, 2012
Feasibility Report on DOLPHIN SEA FOOD RESTAURANT
2:03 PM aaaa No comments

Feasibility Report on DOLPHIN SEA FOOD RESTAURANT

Contents
Abstract
1. PROJECT PROFILE
1.1 Project Brief
1.2Rationale for investment
1.3 Legal status of the company
1.4 Project investment
1.5 Construction Cost
1.6 Dining and Office Furniture
1.7 Equipment and Machinery
1.8 Advance Rent
1.9 Working Capital
1.10 Utilities
1.11 Salaries
1.12 Land and Building Requirement
2. Business Operations
2.1 Organization Chart
2.2 Proposed Management
2.3 Manager / Owner
2.4 Chefs and cooks
2.5 Servers
2.6 Receptionist
2.7 Telephone Operator
2.8 Delivery Boy
3. Current market scenario and trends
3.1 Market prospects
3.2 Competition Analysis
3.3 Consumer Appeal
3.4 The Future of the Industry
4. Marketing Plan
4.1 Pricing strategy
4.3 Procurement of inventory
4.4 Unique selling proposition
4.5 Advertising and sales promotion
5. Policies, Laws and Regulatory Environment in the industry
6. SWOT Analysis
6.1 Strengths
6.2 Weaknesses
6.3 Opportunities
6.4 Threats
7. Financial Feasibility
7.1 Depreciation on Building & Equipment
7.2 Account Receivables
7.3 Miscellaneous Outlet Expenses
7.4 Financial Charges
7.5 Taxation
7.6 Cost of Capital
7.7 Owner’s Withdrawal
7.8 Income Statement Projections
7.9 Balance Sheet Projections
7.10 Cash Flow Projections
8. Key Assumptions
9. Project Parameters
10. MENU
Bibliography

Abstract
This project appraisal report is developed to exploit potential investment opportunity in setting up and operating a medium sized Sea food restaurant offering a variety of sea food items to the general public. This pre-feasibility gives an insight into various aspects of planning, setting up and operating a Sea food restaurant for the general populace. The document is designed to provide relevant details (including technical, financial and marketing) to facilitate in making the decision


Bibliography: H van Heerden, A. N. (2000). Factors That Determine the corporate Image of South African Sea Food Restaurants.Johansburg: SAJEMS NS. Narul, M. s. (2010). Thai Food in Malaysia: Diagnosing Restaurant Operators ' and PatronsAcceptance Levels. International Jouranal of Business and management, 08. SMEDA.(2006). Pre-Feasibility Study sea Food Restaurant. Lahore: SMEDA. Wan Zawiyah Wan Halim, A. B. (2005). Consumer Purchase Intention At Traditional Restaurant and Sea Food Restaurants. ANZMAC, (p. 06). Perth. wikipedia. (2010, July Saturday).Barbecue. Retrieved July 10, 2010, from Wikipedia: http://en.wikipedia.org/wiki/Barbecue http://www.forbes.com http;//www.google.com www.restaurant.org/research.html. Feasibility  Report on DOLPHIN SEA FOOD RESTAURANT, Sea Port Karachi
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Proposal
    • 3044 Words
    • 13 Pages

    Proposal

    Becker, C., Murrmann, S.K., Cheung, G.W. 1999, “A Pancultural Study of Restaurant Service Expectations in The United States and Hong Kong” Journal of Hospitality and Tourism Research, no 23, vol. 3, pp. 235-255…

    • 3044 Words
    • 13 Pages
    Best Essays
    Read More
  • Good Essays

    the book night
    • 1753 Words
    • 4 Pages

    the book night

    Elie Wiesel wrote the novel “Night”. This novel was based on his experiences as a Jewish child during the holocaust. Wiesel was one of four children, he had 2 older sisters and 1 younger sister. They grew up in Romania with their mother and father. In 1940 during the war his father was invited to a meeting where they discovered the Germany army was transporting everyone in his town to ghettos. In may of 1944 the German authorities deported most of the Jewish community to Aushwitz concentration camp.In this concentration camp he was separated from his mother and three sisters,but he did remain with his father for a majority or his time spent in the concentration camps.When they arrived at aushwitz they were taken to a shower to strip of all clothing and disinfect, then they were sent to the barber and then sent to get their number tattooed on their arm . Their identity was completely confiscated from them.Elie worked hard and remained as healthy as he possibly could or could seem so him and his father would last the constant checks. Elies father was nearly dead at the end but could only manage to keep him alive for so long before the guards realize he was not useful. Elies father was killed two weeks before American troops invaded aushwitz and slowly saved the remaining Jewish prisoners. When out Elie found out that his father, his mother, and his youngest sister did not survive.…

    • 1753 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Panera Bread Industry Analysis
    • 3263 Words
    • 14 Pages

    Panera Bread Industry Analysis

    The nature of the products and services provided in the restaurant industry are based on customer satisfaction with the food and services that each location provides. Providing a selection of delicious and well-presented food made with quality ingredients that are simple and good tasting is exactly what the customer wants. Most customers go to restaurants to meet with others socially in a friendly environment. Making sure the restaurant is clean, attractive, and the décor is consistent with the food and restaurant’s image and making sure the waiting staff knows that it is ok to allow customers to linger adds to the customer’s satisfaction in a restaurant. The restaurant industry is highly competitive in terms of price, service, location, and food quality and is often affected by changes in consumer trends, economic conditions, demographics, and the concerns about the nutritional content of the food.…

    • 3263 Words
    • 14 Pages
    Better Essays
    Read More
  • Good Essays

    Essay On Texas Social Conservatism
    • 712 Words
    • 3 Pages

    Essay On Texas Social Conservatism

    Texas political society and belief system are very much portrayed by the mix of three principle philosophical streams: established radicalism, social conservatism and populism. Established radicalism puts the essential political worth on political game plans that take into consideration the fullest activity of individual freedom the length of the freedoms of others are not preposterously limited. Established liberal thoughts frequently shape the premise for resistance to the utilization of government to achieve social targets. They push rather dependence on private activities or the free market to decide the best results. Notwithstanding going about as a rampart for business and the business sector economy, established radicalism in Texas additionally has…

    • 712 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    SEAFOOD Tawy Store
    • 1746 Words
    • 7 Pages

    SEAFOOD Tawy Store

    Fast food restaurants are playing an important role for people who are seeking for great value, cheaper price and within the shortest period of time. However, ingredients for fast food are usually cooked by using cheap industrial oils, usually deep fried or re-heated in a microwave. All these methods keep the overheads down and the preparation costs to a minimum, ensuring that the food can be sold at rock bottom prices, while the outlets still manage to make a hefty profit. This report has indicated the problems that SEAFOOD TAKEAWY store currently facing by using secondary data searches and providing a marketing research process to improve on their quality of the products and service.…

    • 1746 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Mcdonalds
    • 374 Words
    • 2 Pages

    Mcdonalds

    Since most McDonalds have the same menu, it provides an easy economy of scale. McDonalds has more than 32,000 restaurants around the world (Economies of scale). When McDonalds places an order, they don’t go and buy individual items, they receive them from a local wholesaler just like any other independent restaurant (Economies of scale). “McDonald’s is the world’s largest buyer of eggs; therefore they are able to negotiate the very best unit cost per egg during their enormous volume purchase and passing those savings onto their franchise owners” (Economies of scale). Since McDonalds receives the best price, they are able to place a egg sandwich together and sell it to their customers for a competitive price (Economies of scale). Bulk buying for McDonald’s helps in the long run because they save money for purchasing merchandise at lower unit prices instead of purchasing from an independent business which would be higher (Economies of scale).…

    • 374 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Panera Cares
    • 1164 Words
    • 5 Pages

    Panera Cares

    For restaurateurs, study results suggest that developing positive indicators of customer behavioral intentions relies not only on the restaurant’s ability to increase customer satisfaction, but also to establish a favorable image and perceived value. Hence, restaurateurs are keen to strengthen in pursuit of customer approach behavior; such as intention to revisit, willingness to recommend, intention to visit more frequently, among others.…

    • 1164 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Book Review on Home by Marilynne Robinson
    • 1493 Words
    • 6 Pages

    Book Review on Home by Marilynne Robinson

    Lost and alone, will Glory and Jack find themselves? Will they know what family truly means? Perhaps, all they simply need is one another and their father. Glory had been grief-stricken, being left by the man she trusted, leaving her with nothing but to return to the old house in Iowa, where her frail dad lives alone. There she was, feeling neglected and worthless while, along with her father, awaits the surprising return of her long lost brother, Jack. A man with a troubled past and in an uncertain state, Jack comes home looking distressed but grateful. He was different among his siblings ever since, enjoying the thrill of creating troubles but deep inside, he is a good and caring person. Unfortunately, guilt has eaten him. Remorse caused by the wrong decisions he had made towards his dear ones and the unwillingness to forgive himself. While the two are battling their own wars, their father is trying to make amends with them because he, too, is feeling like a failure as a dad, especially to Jack. He was not a perfect father but he tried to be, wanting what was best for his children. The return of Jack has turned the three lives around and also Ames and his family’s. It has opened the eyes and heart of each one, addressing to their many concerns and problems, internally and within the family. Jack and Glory had both found a confidant in each other, helping cure their personal pains little by little. The simple gestures and conversations they had had built a growing bond between brother and sister. The love and care shown to each other and their dad had compensated the past sorrows they had experienced. These have made Jack and Glory whole again, being the person they once were or hoped to be. After everything the Boughtons have gone through, all the troubles and heartaches, they were finally able to feel what happiness is through the realization that the family is the most important…

    • 1493 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mcdonalds
    • 5890 Words
    • 24 Pages

    Mcdonalds

    McDonald's, as the world's leading food service retailer, serves some of the world's favorite foods - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin - in its more than 30,000 restaurants in 118 countries, serving 46 million customers each day.…

    • 5890 Words
    • 24 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Remington Steakhouse
    • 693 Words
    • 3 Pages

    Remington Steakhouse

    The survey that was conducted took six general restaurant attributes and evaluated their importance to customers from 1 (not important at all) to 7 (very important). The six attributes included food quality (tangibles), quick service (responsiveness), reasonable prices (assurance), large portions (tangibles), good atmosphere (tangibles) and competent employees (empathy). From the survey our consensus of the general importance of these attributes are as follows:…

    • 693 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Leading Change with the 5-P Model : ''Complexing'' the Swan and Dolphin Hotels at Walt Disney World
    • 9056 Words
    • 37 Pages

    Leading Change with the 5-P Model : ''Complexing'' the Swan and Dolphin Hotels at Walt Disney World

    Robert Ford, William Heisler and William Mccreary Cornell Hospitality Quarterly 2008 49: 191 DOI: 10.1177/0010880407306361 The online version of this article can be found at: http://cqx.sagepub.com/content/49/2/191…

    • 9056 Words
    • 37 Pages
    Powerful Essays
    Read More
  • Good Essays

    Effects of Tourism on Residents' Quality of Life in Saudi Arabia: an Empirical Study
    • 8648 Words
    • 35 Pages

    Effects of Tourism on Residents' Quality of Life in Saudi Arabia: an Empirical Study

    Journal of Hospitality Marketing & Management, 21:617–637, 2012 Copyright © Taylor & Francis Group, LLC…

    • 8648 Words
    • 35 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Mcdonalds
    • 1422 Words
    • 6 Pages

    Mcdonalds

    The second largest cause of death in our country is obesity because you know what they say, “Everything is bigger in America.” Just about anyone can drive a mile from his or her house to find some sort of fast food restaurant and there’s a good chance that the first one you would see is a McDonalds. Being located at every exit as well as many in your hometown makes in very hard to get away from McDonalds. This is because McDonalds controls almost 50 percent of the fast food market. This is a considerably large amount when you think about all the fast food restaurants out there. McDonalds top sellers are greasy, fattening food packed with high calories and fat that is harmful to your body. As a restaurant that serves millions each day there needs to be a change in the food they are serving. There’s a reason that obesity is one of the largest killers because it is just too easy to drive thru a McDonalds and get a cheeseburger that’s loaded with saturated fat and 600+ calories. McDonalds should make their food healthier because McDonalds is a large contributor to the obesity rate in our country.…

    • 1422 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Mcdonalds
    • 2584 Words
    • 11 Pages

    Mcdonalds

    Overall, McDonald's tries to operate on a cost leadership basis by offering low-priced goods with higher profit margins. Most of the functional strategies adopted by McDonald's correlate with this strategy of low cost.…

    • 2584 Words
    • 11 Pages
    Better Essays
    Read More
  • Powerful Essays

    Report on Feasibility Study to Start a Restaurant in Tambaram
    • 3016 Words
    • 13 Pages

    Report on Feasibility Study to Start a Restaurant in Tambaram

    This paper deals about the feasibility study of setting up a restaurant in Tambaram, near Chennai. Chennai is of the best cosmopolitan city. Hotel industry plays a major role in developing the city by the standard of living.…

    • 3016 Words
    • 13 Pages
    Powerful Essays
    Read More

Related Topics