Mache Rhetorical Analysis

Facebook in Mache’s eyes was never at the top of its game. It was a spiral downwards towards the impending loneliness of society. Technology has never run as rampant, and for so long, such as Facebook has. It is a cancer of society, and instead of making us closer together it is making us much farther apart. Mache starts off his essay very strong with an enduring story that catches the readers eye. Mache makes it a goal to play on people’s emotions and uses examples that do just this in his essay. It is effective in catching the reader’s attention but also is a great way to convey a sense of emotion and connect directly with the reader. Statistics are also used frequently throughout Mache’s essay, they serve to enrich the paper and really help
Marche is no stranger to using ethos to convey a sense of horror, or even sadness to his readers through the use of examples. His first example uses strong ethos to convey to the emotion of some readers, who may find the instance relatable. It is a story of a Playboy playmate and B-movie star dying in her home, but the sad part was that no one knew that she was dead until weeks or even months after she had passed away. Mache uses this story to try and convey a sense of sentiment to his readers but also uses it to strengthen his core by attaching real life horror stories to the continuing theme of Facebook making us lonely. Mache goes on to state “… now she was an icon of a new and different kind of horror: our growing fear of loneliness.” (Mache 601) And “Certainly she received much more attention in death than she did in her final years of her life.” (Mache 601). Mache attempts to connect the two by explaining how the online world, or technology, has made us lonelier than it ever has by showing that in death, someone is more famous than she was in life. Her story of dying made her popular, not her work she had put her life into. It was the story behind this death that blew up online and allowed the world to quickly rekindle her legacy and make her into something she was not. Adding onto this, he uses other
Not only is his information in abundance, it is also very convincing and scholarly. This information is everywhere throughout his essay, for example “Similarly, in 1985, only 10 percent of Americans said they had no one with whom to discuss important matters, and 15 percent said they had only one such good friend.” (Mache 603). The use of this statistic helps us realize how many Americans are lonely or without a good friend. When we see how many people are suffering from loneliness it helps us better connect to the story and get a sense of how vast this issue actually is. He uses not only examples to get his point across but also relies on statistics from many studies to help convince the reader of his opinion. It allows the reader to pick and choose what information appeals to them and it is the diversity of the information that is key. It allows for a wide range of thought and thinking that ultimately makes the essay more convincing and