2. It is a Company (regarding the legal structure). Reason: a Pty Ltd. In other words the words Ltd stands for limited and indicates that there will be limited liability for Bruce only (only to the amount of his interest and inputs and his personal assets cannot be touched in case something goes wrong).
3. Please take in mind that there must have been an autocratic structure from 1973 up to 1985 but already with a family atmosphere. (Here Bruce also experienced difficulty accommodating Geoff Gabites and because of clashing ideas or mindsets, they separated or Geoff left).
4. Take in mind that it was clear from this that Bruce always maintained control (or wanted to have the final say).
5. On p.52 this was confirmed that Bruce saw himself as guardian of the company (and therefore a paternalistic leadership style is confirmed in other words he saw himself as the originator and protector of the idea. He delegated authority to Doug his production manager, but quickly stepped in when things went wrong (like only an autocratic leader can do in 1985).
6. Bruce grew in himself through the years and developed into a paternalistic leader with a democratic consultative leadership style. There is enough evidence of both leadership styles in his character and the way he expressed his leadership. In 1985 he changed the hierarchical or tall structure slides 14 and 15 back to an informal or flat