Macpac
Introduction:
Strategy is concerned with an organisations basic directions for the future,its purpose,ambition,resources and how it interacts with the world in which it operates(Lynch.R,p5 2003),thus it can be seen that there area number of techniques or ways in which the company can use these to achieve its goals and objectives,the purpose of this case study is to study the techniques used by MacPac to achieve its growth /achievement,the reasons for the losses suffered by MacPac and the steps taken to address these losses as well as an insight of MacPac’s current situation.
Reasons for MacPac’s initial international success Macpac Attained a lot of success after the year of its establishment especially in the international markets, thereare a number of reason for MacPac international success, these can be summarized as:
One of the basic reasons for MacPac’s international success was there Value Added or differentiated strategy ,According to which a company seeks to provide products or services unique or different from those of competitors ,The value added by the uniqueness of the product may allow the firm to charge a premium price for it(Johnson.G,Scholes.K, p322 2002).Macpac provided products which were unique than its competitors with high quality but with high price, Macpac followed this strategy to target those tampers to whom quality meant everything even though the price was high.
Another Reason for MacPac’s initial international success was its Resource strategy: According to which recourses of any organisation include human resource skills, investment and capital (Lynch.R,p9 3rd ed),MacPac introduced communication audit within its organisation to develop a highly communicative environment and thus increasing its efficiency, it introduced high performance appraisalwithin itsorganisation, MacPac, with the recruitment of productivity consultants the production started to go smoothly and with reduction of labor cost from 25% to 14%, MacPac introduced
Strategy is concerned with an organisations basic directions for the future,its purpose,ambition,resources and how it interacts with the world in which it operates(Lynch.R,p5 2003),thus it can be seen that there area number of techniques or ways in which the company can use these to achieve its goals and objectives,the purpose of this case study is to study the techniques used by MacPac to achieve its growth /achievement,the reasons for the losses suffered by MacPac and the steps taken to address these losses as well as an insight of MacPac’s current situation.
Reasons for MacPac’s initial international success Macpac Attained a lot of success after the year of its establishment especially in the international markets, thereare a number of reason for MacPac international success, these can be summarized as:
One of the basic reasons for MacPac’s international success was there Value Added or differentiated strategy ,According to which a company seeks to provide products or services unique or different from those of competitors ,The value added by the uniqueness of the product may allow the firm to charge a premium price for it(Johnson.G,Scholes.K, p322 2002).Macpac provided products which were unique than its competitors with high quality but with high price, Macpac followed this strategy to target those tampers to whom quality meant everything even though the price was high.
Another Reason for MacPac’s initial international success was its Resource strategy: According to which recourses of any organisation include human resource skills, investment and capital (Lynch.R,p9 3rd ed),MacPac introduced communication audit within its organisation to develop a highly communicative environment and thus increasing its efficiency, it introduced high performance appraisalwithin itsorganisation, MacPac, with the recruitment of productivity consultants the production started to go smoothly and with reduction of labor cost from 25% to 14%, MacPac introduced