Macro and Micro Environmental Analysis of Waitrose Supermarkets
WAITROSE
ASSIGNMENT INTRODUCTION TO MARKETING
MARKET RESEARCH
CONTENTS
INTRODUCTION -----------------------------------------
MACRO ENVIRONMENT POLITICAL ----------------------------------------------
ECONOMICAL -------------------------------------------
SOCIAL -------------------------------------------------
TECHONOLGICAL----------------------------------------
ENVIRONMENTAL----------------------------------------
MICRO ENVIRONMENT
SUPPLIERS----------------------------------------------
INTERMEDIARIES----------------------------------------
FINANCIAL-----------------------------------------------
GOVERNMENT--------------------------------------------
THE COMPANY-------------------------------------------
EMPLOYEES----------------------------------------------
CUSTOMERS---------------------------------------------
COMPETITORS-------------------------------------------
MEDIA----------------------------------------------------
PUBLICS-------------------------------------------------
SWOT ANALYSIS-----------------------------------------
CONCLUSION--------------------------------------------
APPENDIX------------------------------------------------
BIBLYOGRAPHY------------------------------------------
INTRODUCTION
The food retail industry in the United Kingdom is an extremely competitive market. The major players in the industry all have tremendous purchasing power and are constantly fighting to increase market share. Like any other industry though they are affected but factors which are both within their control as well as outside.
In this report we will first be focusing on the macro environment of the UK supermarket industry where we will review external issues such as politics, economy, technological, social/demographic and environmental factors. From this analysis we can gain insight into how supermarkets react to changes that are beyond their control and how they can often turn these
ASSIGNMENT INTRODUCTION TO MARKETING
MARKET RESEARCH
CONTENTS
INTRODUCTION -----------------------------------------
MACRO ENVIRONMENT POLITICAL ----------------------------------------------
ECONOMICAL -------------------------------------------
SOCIAL -------------------------------------------------
TECHONOLGICAL----------------------------------------
ENVIRONMENTAL----------------------------------------
MICRO ENVIRONMENT
SUPPLIERS----------------------------------------------
INTERMEDIARIES----------------------------------------
FINANCIAL-----------------------------------------------
GOVERNMENT--------------------------------------------
THE COMPANY-------------------------------------------
EMPLOYEES----------------------------------------------
CUSTOMERS---------------------------------------------
COMPETITORS-------------------------------------------
MEDIA----------------------------------------------------
PUBLICS-------------------------------------------------
SWOT ANALYSIS-----------------------------------------
CONCLUSION--------------------------------------------
APPENDIX------------------------------------------------
BIBLYOGRAPHY------------------------------------------
INTRODUCTION
The food retail industry in the United Kingdom is an extremely competitive market. The major players in the industry all have tremendous purchasing power and are constantly fighting to increase market share. Like any other industry though they are affected but factors which are both within their control as well as outside.
In this report we will first be focusing on the macro environment of the UK supermarket industry where we will review external issues such as politics, economy, technological, social/demographic and environmental factors. From this analysis we can gain insight into how supermarkets react to changes that are beyond their control and how they can often turn these
Links: Cartels and Monoplies, Available: http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1074014670 Business Link (2009), Understanding National Minimum Wage Law, Available: http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1074402393 Environment, Mintel (2008), Green and Ethical Retailing, Available: http://0-academic.mintel.com.emu.londonmet.ac.uk/sinatra/oxygen_academic/search_results/show&/display/id=280622/display/id=416224?select_section=416223, [23rd March 2010] Retails Systems (2010), Zetes renews Quick Check scanners for Waitrose, Available: http://www.retail-systems.com/rs/Waitrose_Zetes.php, [19th March 2010] Thompson S, (February 2010) Retails Systems, Available: rwww.retail-systems.com, [7th April 2010] Waitrose (No Date), The Waitrose Difference, Available: http://www.waitrose.com/ourcompany/thewaitrosedifference.aspx, [7th April 2010]