Macro Environment Study

College of Commerce & Economics Strategic Management Micro Environment Analysis Of A’Safwah Company *Aisha dhyab* 55829 *Halima Ali Al Ghafri* 51976 Introduction Adding to above that A’Safwa has high quality of milk which comes from caws that get better care in health and the way they feed it. They use ISO to chick and measured the quality of milk. Furthermore, A’Safwa Product can distribute inside and outside Oman that raise for it several advantages: First, it is the first large and knowledge of local market and culture. Second, satisfaction of customer is the major goal that A’Safwa is focus on it so it uses technical expertise to facilitate that goal. Finaly, A’Safwa is the number one in Oman and among the top 5 in the region as producers. The purpose of this assignment is to analyze the General or macro Environment Forces which help and affect A’Safwa Dairy to understand it’s competitor and use the situation in it’sadvantage. Demographic Aging Population Geographic distribution of population Changes in ethnic composition Rising affluence Socialcultural Greater concerns for fitness Greater concerns for environment Increase in temporary workers Political/legal Taxation at local, state, federal levels Increase In federally mandated minimum wages In Sultanate of Oman the minimum wages is 120 OR which stated by a royal decree and must be implemented by both public and private sectors. In the case of our company, it follows this law and it is trying to increase the level of income based on the level of education and experience of their employees. Government regulation & rules Technological Emergence of Internet technology A’Safwah Dairy uses internet technology to facilitate its process of manufacturing, warehouse management, sales and services in the organization. A’Safwah Dairy take advantage of internet technology by providing its customers with a high-speed

References: -http://www.alsafwahdairy.com -A`SafwahDiary Company, Report of the organization and management of the company,Dec-31-2006. A`Safwah Diary Company ,Report of Self-management discussions and analysis of the 2006. -A`Safwah Diary Company, Report of Clarifications, Dec-31-2006.