Macro-Environmental Analysis of Us Market
Macro-Environmental Analysis of US Market
Clothing & Fashion Industry
Demographic Forces
Current Population Size
315,736,331
Population Density
88.08 inhabitants per square mile
(34.01km2)
Population as at 9.33am AEST 25th April 2013 - http://www.census.gov/popclock/ Density - http://en.wikipedia.org/wiki/List_of_U.S._states_by_population_density
Population Distribution
Major City Population
New York-Newark 19.3 million LA-Long Beach-Santa Ana 12.675 million Chicago 9.134 million Miami 5.699 million Washington D.C. 4.421 million (2009)
Map - http://www.census.gov/2010census/popmap/ Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Age & Gender Statistics
0-14 years: 15-24 years: 25-54 years: 55-64 years: 65 years+: 20% 13.8% 40.6% 12.1% 13.5%
(male 32,050,686/female 30,719,945) (male 22,112,002/female 21,174,050) (male 63,713,761/female 63,556,345) (male 18,331,065/female 19,711,907) (male 18,424,785/female 24,052,919)
Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Sex Ratio at birth: under 15 yrs: 15-64 yrs: 65 yrs +: 1.05 male : 1 female 1.04 male : 1 female 1 male : 1 female 0.77 male : 1 female
Total Population: 0.97 male : 1 female
Population
Growth Rate
Median Age
0.9%
Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
37.1yrs
Male: 35.8 Female: 38.5
Race Statistics
Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Fashion Trends 2013
As the United States moves into Spring and Summer, fashion trends are influenced by the new seasons. Fashion is segmented by gender and then targeted at different types of wear. For example, casual, work, formal, swimwear, etc. Women:• Metallics, stripes, grey and floral • Oriental and retro style • Leather and lace materials • Deep V necks, cutouts and tailored shorts Men:• Bomber and biker jackets • Velvet and metallic materials • Camo, stripes and print patterns • Blue, yellow
Clothing & Fashion Industry
Demographic Forces
Current Population Size
315,736,331
Population Density
88.08 inhabitants per square mile
(34.01km2)
Population as at 9.33am AEST 25th April 2013 - http://www.census.gov/popclock/ Density - http://en.wikipedia.org/wiki/List_of_U.S._states_by_population_density
Population Distribution
Major City Population
New York-Newark 19.3 million LA-Long Beach-Santa Ana 12.675 million Chicago 9.134 million Miami 5.699 million Washington D.C. 4.421 million (2009)
Map - http://www.census.gov/2010census/popmap/ Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Age & Gender Statistics
0-14 years: 15-24 years: 25-54 years: 55-64 years: 65 years+: 20% 13.8% 40.6% 12.1% 13.5%
(male 32,050,686/female 30,719,945) (male 22,112,002/female 21,174,050) (male 63,713,761/female 63,556,345) (male 18,331,065/female 19,711,907) (male 18,424,785/female 24,052,919)
Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Sex Ratio at birth: under 15 yrs: 15-64 yrs: 65 yrs +: 1.05 male : 1 female 1.04 male : 1 female 1 male : 1 female 0.77 male : 1 female
Total Population: 0.97 male : 1 female
Population
Growth Rate
Median Age
0.9%
Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
37.1yrs
Male: 35.8 Female: 38.5
Race Statistics
Stats - https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
Fashion Trends 2013
As the United States moves into Spring and Summer, fashion trends are influenced by the new seasons. Fashion is segmented by gender and then targeted at different types of wear. For example, casual, work, formal, swimwear, etc. Women:• Metallics, stripes, grey and floral • Oriental and retro style • Leather and lace materials • Deep V necks, cutouts and tailored shorts Men:• Bomber and biker jackets • Velvet and metallic materials • Camo, stripes and print patterns • Blue, yellow