Preview

Macroenvironment Challenges Of Swatch Group

Powerful Essays
Open Document
Open Document
2433 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Macroenvironment Challenges Of Swatch Group
Contemporary organisations face changes everyday, including structural change and management change (Beshtawi & Jaaron 2014). Garber (2013) discussed that change in the workplace is unavoidable and it should be embraced by the managers to ensure the transition process is smooth. The change is sometimes attributed to the general environment which defined as a relatively distant environment and it consists of elements such as technological and demographic that influent an organisation indirectly (Olarewaju & Florarin, 2012). Since the environmental forces impact the organisation significantly, the structural and technical change cannot be obtained with closed system (Danish, Munir, Kausar, Jabbar & Munawar, 2014). Along with the changes of general environment, managers’ roles have been changed. According to Mintzberg (1975), managers’ roles can be distinguished into ten basic roles which mainly classified under interpersonal, informational and decision roles (CIEŚLIŃSKA, 2007). Since there will be constant changes in the general environment, the managers should be able to perform more roles and being more flexible (Penc, 2001 cited in CIEŚLIŃSKA, 2007).
Swatch Group Ltd is a worldwide organisation active in watchmaking industry. It consists of 18 well-known watch brands such as Omega and Swatch and nearly all the watch components required by the brands supplied by the Group (Lorenceau, 2014). Besides, most of the third-party watchmakers of the world demand for its watch movements and components. Its headquartered located in Biel, Switzerland and 33590 employees work for it as of December 31, 2013. The purpose of writing this essay is to analyse the two general environment factors that influent the operation of Swatch Group and to discuss to which extent the work of managers would be impacted. Economic condition and technological condition are the two factors that will be discussed and the theories that will be applied are Henri Fayol’s Management Functions which


References: Abraham, K., Greenlees, J., & Moulton, B. (1998). Working to Improve the Consumer Price Index. Journal Of Economic Perspectives, Volume 12, No.1, 27-36. Retrieved from http://www.bls.gov/pir/journal/gj08.pdf Ananthram, S., & Nankervis, A CIEŚLIŃSKA, K. (2007). THE BASIC ROLES OF MANAGER IN BUSINESS ORGANIZATION, (1731-0261). Retrieved from http://www.jard.edu.pl/pub/1_6_2007.pdf Conference-board.org, Essays, U. (2014). Marketing Strategy For Swatch Swatch Marketing Essay. Ukessays.com. Retrieved 1 September 2014, from http://www.ukessays.com/essays/marketing/marketing-strategy-for-swatch-swatch-marketing-essay.php Garber, P Lorenceau, R. (2014). Half-Year Report 2014 - Swatch Group. Swatchgroup.com. Retrieved 1 September 2014, from http://www.swatchgroup.com/en/services/archive/2014/half_year_report_2014 Lorenceau, R Koltrowitz, S., & Potter, M. (2014). Swatch sees smartwatches as opportunity, not threat. Reuters. Retrieved from http://www.reuters.com/article/2014/01/10/us-swatch-smartwatches-idUSBREA090KK20140110 Revill, J. (2014). Swatch Underlines FX Threat With Special-Edition Watch. WSJ. Retrieved 1 September 2014, from http://blogs.wsj.com/moneybeat/2014/05/14/swatch-underlines-fx-threat-with-special-edition-watch/ Shannon-Missal, L Swatchgroup.com,. (2014). www.swatchgroup.com - Swatch Group HR – Job Administration : Job Offers. Retrieved 1 September 2014, from http://www.swatchgroup.com/hr/jobs/search.php?id=3706&language=en The Swatch Group Ltd Swot Analysis
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Mgt 311 Week 1 Management Role Analysis
    • 1296 Words
    • 6 Pages

    Mgt 311 Week 1 Management Role Analysis

    According to Robbins and Judge (2011), Managers get things done through other people. As simplistic as that may sound, this singular function encompasses various functions that require an individual to utilize multiple skills and act in numerous roles. Henri Fayol breaks the managerial function down into 4 major categories; planning, organizing, leading, and controlling. As a manager steps into each of these functions, he/she must take on one of the 2 role categories that are defined by Henry Mintzberg. The interpersonal role which encompasses functions such as being the symbolic face of the organization, maintaining ties with people outside of the organization to gather information and forming a vision for the organization that motivates the employees. The informational role which includes activities wherein the individual monitors information, digests it and disseminates it within and without the organization. And finally the decisional role wherein the individual makes decision regarding the resource allocation, long-term planning organization and dispute resolution. In this paper I will examine 2 distinct organizations, one…

    • 1296 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Creative Brief for Weber-Stephen Products Llc
    • 557 Words
    • 3 Pages

    Creative Brief for Weber-Stephen Products Llc

    Weber is the premier manufacturer of grills and smokers in the United States and has a presence in 40 other countries around the world. It was established in 1960 as an alternative to the poor quality grills of the era and it has become a household name since then. Weber wants to capitalize on the changes in eating behaviors of Americans brought about by the recession. The goal of this campaign is to emphasize the relationship Weber has had with the American family throughout the years by sharing their understanding for what families are going through during this recession.…

    • 557 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mgmt499 Unit 5 Db
    • 616 Words
    • 3 Pages

    Mgmt499 Unit 5 Db

    The first product I would like to discuss is wristwatches. Wristwatches have significantly decreased over the last decade or so, as cell phones and other technological devices have significantly increased in popularity the need for watches as a way to tell time means keeping track of an extra accessory. Watches are still used but not as widely as they once were. According to “a survey by Beloit College of its class of 2014 found, "Few incoming freshmen know how to write in cursive or have ever worn a wristwatch" (Bosker, 2010). I think one of the contributing factors to the decline in wristwatch popularity is market size. Wristwatches continue to be used as a style statement and/or a status symbol but the market size is declining because younger consumers have easier ways of telling time with the use of today’s technology.…

    • 616 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Question
    • 305 Words
    • 2 Pages

    Question

    5. How would the marketing mix for a Swatch watch compare with that for a Rolex Watch?…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    John Lewis Swatch Case
    • 841 Words
    • 4 Pages

    John Lewis Swatch Case

    In the 70s, the Swiss watch industry was facing heavy competition from cheaply made Asian quartz watches. This forced SSIH and ASUAG - two long-established watchmakers - to go into administration at the beginning of the 80s. They agreed a merger and, from these ashes, Swatch, with its bold design and cheaper engineering, was born. These mass-market timepieces proved to be a lifesaver for the industry.…

    • 841 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Sp02 Monitor Competitor Analysis
    • 663 Words
    • 3 Pages

    Sp02 Monitor Competitor Analysis

    As our understanding of the applicable technology grew, we selected additional competitors to add to our Matrix. It is imperative to add the Nonin branded products as this company has captured a great deal of the market share in the past. This competitor may be waiting for the right opportunity to join the race in the wrist worn device category.…

    • 663 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Timex Case Anaylsis
    • 1162 Words
    • 5 Pages

    Timex Case Anaylsis

    Timex has been the industry leader since 1960. In fact, Timex’s share of the Canadian and US watch market was 50 percent by the late 1960s, and as much as 20 percent worldwide. However, Timex missed several important environmental trends that changed the industry. For one thing, Timex stuck to analog technology, losing money and market share to competitors that adopted digital technology in the 1970s. By the time Timex caught on to the importance of the electronic watch, competitors had already developed and marketed far-superior products. Timex employees dubbed the first Timex electronic watches “quarter pounders” because of their clumsy, clunky appearance. In 1982, a Swiss company approached Timex and asked it to do the worldwide marketing for a new product. Timex turned down the offer, believing the garish plastic watches would be a flop. It was a major blunder for Timex. Swatches became a fashion success around the globe. By 1983, domestic market share for Timex had fallen to about 17 percent, with operating losses approaching $100 million.…

    • 1162 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Ready-to-wear Analysis: watches
    • 761 Words
    • 3 Pages

    Ready-to-wear Analysis: watches

    Today, wrist watches are in sold in various stores all around the nation. They come in different face sizes and colors. While there is no set size, all watches come with some way of decreasing links in the watch or moving the notches on the band. Typically women’s watches have a smaller faces when compared to a men’s watch. Some are more expensive than others and through this project, we displayed just that. For this project, my team decided to visit a moderately priced store, a better priced store, and a budget store, to gather information about similar wrist watches from three locations that are within three different price margins.…

    • 761 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Swiss Army Marketing
    • 569 Words
    • 3 Pages

    Swiss Army Marketing

    Swiss Army has leveraged its equity of high brand awareness (92%) with the consumer to extend its brand to beyond the pocket knife product. In 1989 Swiss Army launched its Swiss Army watch. This brand extension was very successful and Swiss Army watches have the no. 2 position for watches $500 and under. With the success of the watch, in the 1990s Swiss Army moved to further extend its brand into the areas of travel gear, apparel and accessories. These brand extensions have also proved profitable for Swiss Army. An extension of the brand has broadened the range of customers and raised the level of consciousness for the brand. Swiss Army is now looking at providing the customer with an in-store experience. The company has a strong relationship with retail vendors especially focusing on displays, methodology for selling the brand and working with the associates. Swiss Army is now extending the customer experience by creating the Swiss Army store, which carries the range of its product line, it is primarily focused on the young and curious consumers, therefore attracting another generation of Swiss Army consumers.…

    • 569 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Rolex Branding
    • 678 Words
    • 3 Pages

    Rolex Branding

    • Watch Industry • Key Brand Components • Current Brand Strategy • Image Associations • Perceptual Map • Competitive Position • Industry Analysis • Opportunities & Threats • • • • Strengths Weaknesses Brand Report Card Revised Branding Goal and Strategy • Revised Brand Messaging…

    • 678 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Swatch case study
    • 1772 Words
    • 8 Pages

    Swatch case study

    1. Prior to the introduction of the Swatch, what kind of watches were popular among consumers? In what ways was a Rolex different from a Timex, or from a gold-plated Seiko? How did consumers make buying decisions?…

    • 1772 Words
    • 8 Pages
    Good Essays
    Read More
  • Good Essays

    Swatch Strategic Analysis
    • 1394 Words
    • 6 Pages

    Swatch Strategic Analysis

    Now, Swatch is one of the leaders in the watch industry, and a huge worldwide MNC.…

    • 1394 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Swatch Case
    • 881 Words
    • 3 Pages

    Swatch Case

    A number of factors attributed to Swatch’s success and differentiated it from any other watch the industry had seen. There were factors on the manufacturing, branding and marketing, and designing side.…

    • 881 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Swatch Case Anaysis
    • 355 Words
    • 2 Pages

    Swatch Case Anaysis

    The Swatch group is a family of Swiss made watches that include watches at four basic market segments; basic, middle, high, and luxury/prestige. While net sales have been steadily increasing since 2008, Swatch is having a problem with its Omega brand competing with Rolex. Rolex has continuously outsold Omega since 2006 and the problem is how to position the Omega brand to capture the market share that is currently dominated by Rolex. Omega is currently not perceived as “exclusive” as Rolex, even though the technology is more efficient and advanced. This message however was not being received, particularly in the U.S. market.…

    • 355 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    The Stock Exchange
    • 478 Words
    • 2 Pages

    The Stock Exchange

    The last Swiss company I decided to invest in is Swatch Group. I like the brand and the strategy of this company. I heard about the company investing in smart watches and I’m sure this new technology will work out.…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics