Macromarket Analysis
Macro Market Analysis
A Macro Market Analysis presented by
Obi Ubani-Ukoma
California Baptist University
MACRO MARKET ANALYSIS (PEST)
The macro market analysis of the apple-berry juice will be discussed in this paper with emphasis on the external environment (PEST). The external environment is important when marketing a product and hence should be considered carefully so as to provide quality goods to the customers as well as maximize profit and reduce cost. The various factors that will be considered are Political environment, Economic environment, Social/Cultural environment and Technological environment.
POLITICAL ENVIRONMENT
The political environment is very important in the macro market analysis of the apple-berry juice product. The current government in United States encourage companies to produce more goods which in turn will lead to increase in employment. There are political factors or policies that aid in production of farm products that serve as raw materials in juice production. The “Farm Bill” is an example which has made it easier and affordable for farmers to produce farm products with less cost through government subsidies. When the raw materials are cheap in production, definitely the cost of goods will be reduced and affordable to the customers.
Moreover the Center for Disease and Control (CDC) has been fighting to reduce obesity and diabetes among the various people in the county through awareness programs and information sessions. This CDC’s policies will aid in the sales of the product because people are already aware about the various measures that will aid them in avoiding diabetes and obesity, which is dieting on low sugar products. These political factors will inhibit the product success in the market.
ECONOMIC ENVIRONMENT
Mississippi State, has the highest rate of diabetes in United States, which is 33.1% followed by West Virginia and Alaska with rate of 31.6%
A Macro Market Analysis presented by
Obi Ubani-Ukoma
California Baptist University
MACRO MARKET ANALYSIS (PEST)
The macro market analysis of the apple-berry juice will be discussed in this paper with emphasis on the external environment (PEST). The external environment is important when marketing a product and hence should be considered carefully so as to provide quality goods to the customers as well as maximize profit and reduce cost. The various factors that will be considered are Political environment, Economic environment, Social/Cultural environment and Technological environment.
POLITICAL ENVIRONMENT
The political environment is very important in the macro market analysis of the apple-berry juice product. The current government in United States encourage companies to produce more goods which in turn will lead to increase in employment. There are political factors or policies that aid in production of farm products that serve as raw materials in juice production. The “Farm Bill” is an example which has made it easier and affordable for farmers to produce farm products with less cost through government subsidies. When the raw materials are cheap in production, definitely the cost of goods will be reduced and affordable to the customers.
Moreover the Center for Disease and Control (CDC) has been fighting to reduce obesity and diabetes among the various people in the county through awareness programs and information sessions. This CDC’s policies will aid in the sales of the product because people are already aware about the various measures that will aid them in avoiding diabetes and obesity, which is dieting on low sugar products. These political factors will inhibit the product success in the market.
ECONOMIC ENVIRONMENT
Mississippi State, has the highest rate of diabetes in United States, which is 33.1% followed by West Virginia and Alaska with rate of 31.6%