However, for the purpose of this paper, I will specifically analyze Macys’ inc and utilize the SWOT analysis for Macy’s only, as well as the financial worksheets.
The Company’s retail stores and Internet websites sell a variety of different merchandise which includes men’s, women’s and children’s apparel, accessories, cosmetics, home furnishings and other goods. The merchandise varies by size of store, known as “merchandising character” and “character of customers in the trade areas”.
Macy’s is not your average department store. It is distinctly different from other major retailers of it’s kind. Aside from the department store sales, Macy’s heritage includes special events – the Macy’s Thanksgiving Day Parade, Fourth of July Fireworks, flower shows, fashion extravaganzas, celebrity appearances, cooking demonstrations and holiday traditions such as the arrival of Santa Claus to tree
Cited: "Investor Relations - Macy 's, Inc." Macy 's, Inc. Web. 06 Dec. 2010. <http://www.macysinc.com/ir/>. "M Income Statement | Macy 's Inc Common Stock Stock - Yahoo! Finance." Yahoo! Finance - Business Finance, Stock Market, Quotes, News. Web. 06 Dec. 2010. <http://finance.yahoo.com/q/is?s=M>. Month, By. "Financial Statements - Macy 's, Inc. - Macy 's, Inc." Macy 's, Inc. Web. 06 Dec. 2010. <http://www.macysinc.com/investors/FinancialInformation/Statements.aspx>. Yahoo! Finance - Business Finance, Stock Market, Quotes, News. Web. 06 Dec. 2010. <http://finance.yahoo.com/>.