Mag-Lite, Made in America
MADE IN AMERICA
MAG-LITE flashlights.
From US$ 125,- to a US$ 500 million company
INTERNATIONAL ENTREPRENEURSHIP UNIVERSITY OF AMSTERDAM 2012/2013 PROF. DR. TSVI VINIG
Table of content
Introduction | 3 | | | | | | PART I - BACKGOUND | 5 | | | | | | 1.1 | The Company | 5 | | 1.2. | The Entrepreneur and the Team | 6 | | 1.3. | The Idea and Value Proposition | 7 | | | | | | PART II - BUSINESS AND BRANDING STRATEGY | 9 | | | | | | 2.1. | Business and Branding Strategy | 9 | | | 2.1.1. Made in America | 9 | | 2.2. | Funding Model | 11 | | 2.3. | Company Growth and International Strategy | 11 | | | | | | | | | | PART III - ANALYSIS | 12 | | | | | | 3.1. | Porter's Five Forces | 12 | | 3.2. | MAG-lite and the Industry Forces | 13 | | 3.3. | Business Strategy, from Broad to Narrow Scope. | 15 | | 3.4. | Closing the Loop | 16 | | | | | | | | | | 4. | Conclusion | 17 | | | | | | 5. | Literature | 18 | | | | | | 6. | Appendix | 19 | | | Porter's Five Forces Framework | 19 | | | Causal Loop Diagram for the Entrepreneurial Year of 1979 | 20 | | | | | |
Introduction.
Every successful enterprise had to start somewhere. Some encountered more humble at the beginning, some less. Some had the advantage of large capital investments, some started with a couple of bucks. Some had a professional office or laboratory to their disposal and some launched a big entrepreneurial idea from the back of the garage.
There is a great difference on how entrepreneurs gained success. Entrepreneurial success stories can be found behind a dozen of daily used prefabricated products and every down-town city corner. However, there is just a small amount of entrepreneurial success stories we are familiar with or interested in. Only the success stories
MAG-LITE flashlights.
From US$ 125,- to a US$ 500 million company
INTERNATIONAL ENTREPRENEURSHIP UNIVERSITY OF AMSTERDAM 2012/2013 PROF. DR. TSVI VINIG
Table of content
Introduction | 3 | | | | | | PART I - BACKGOUND | 5 | | | | | | 1.1 | The Company | 5 | | 1.2. | The Entrepreneur and the Team | 6 | | 1.3. | The Idea and Value Proposition | 7 | | | | | | PART II - BUSINESS AND BRANDING STRATEGY | 9 | | | | | | 2.1. | Business and Branding Strategy | 9 | | | 2.1.1. Made in America | 9 | | 2.2. | Funding Model | 11 | | 2.3. | Company Growth and International Strategy | 11 | | | | | | | | | | PART III - ANALYSIS | 12 | | | | | | 3.1. | Porter's Five Forces | 12 | | 3.2. | MAG-lite and the Industry Forces | 13 | | 3.3. | Business Strategy, from Broad to Narrow Scope. | 15 | | 3.4. | Closing the Loop | 16 | | | | | | | | | | 4. | Conclusion | 17 | | | | | | 5. | Literature | 18 | | | | | | 6. | Appendix | 19 | | | Porter's Five Forces Framework | 19 | | | Causal Loop Diagram for the Entrepreneurial Year of 1979 | 20 | | | | | |
Introduction.
Every successful enterprise had to start somewhere. Some encountered more humble at the beginning, some less. Some had the advantage of large capital investments, some started with a couple of bucks. Some had a professional office or laboratory to their disposal and some launched a big entrepreneurial idea from the back of the garage.
There is a great difference on how entrepreneurs gained success. Entrepreneurial success stories can be found behind a dozen of daily used prefabricated products and every down-town city corner. However, there is just a small amount of entrepreneurial success stories we are familiar with or interested in. Only the success stories