Magazine Ad
In our world today, advertisement is everywhere. I hardly ever go a day without being handed a printed flyer, hearing a commercial on the radio, seeing an ad pop-up on the computer or even skimming over an ad in the newspaper. Some advertisements offer free promotional stuff, many use sex appeal and quite a few have catchy jingles. In the Always ultra-thin ad, they capture people’s attention by using a phrase “ODOR PROTECTION ISNT JUST FOR UNDERARMS” which intentionally makes you think of deodorant. By examining the text, the picture and the color it is possible to see how advertisers work to draw consumers in. As a result, I’m going to discuss the Always ultra-thin ad thoroughly in this essay.
The advertisement features a well-dressed but casual male and female in there mid 20’s whose ethnicity is hard to define and by doing this, the advertisement appeals to a larger audience. As well the advertisers chose models that look like the average readers of People’s magazine which is the magazine I found the ad in. The two are smiling at each other and the girl has her arms around the guy. It appears to me that the people in the photograph are a couple because the way they’re positioned is very close and intimate. To further discuss the setting, it seems to be an apartment or house with little to no decoration besides a picture on a tan wall. The bold text “ODOR PROTECTION ISNT JUST FOR UNDERARMS” runs along the bottom of the image. The bold white letters “ODOR PROTECTION” makes you pause because you’ll think that’s all the advertisement is about until you begin reading the bold blue letters “ISNT JUST FOR UNDERARMS.” Underneath the text is a picture of Always ultra-thin pads which makes it clear that this is not a deodorant ad, it’s a feminine product ad. The color scheme surrounding the picture of the ultra-thin pads has a way of drawing your eyes down the page to make you pay attention to the product. The picture shows an unwrapped pad with arrows pointing
The advertisement features a well-dressed but casual male and female in there mid 20’s whose ethnicity is hard to define and by doing this, the advertisement appeals to a larger audience. As well the advertisers chose models that look like the average readers of People’s magazine which is the magazine I found the ad in. The two are smiling at each other and the girl has her arms around the guy. It appears to me that the people in the photograph are a couple because the way they’re positioned is very close and intimate. To further discuss the setting, it seems to be an apartment or house with little to no decoration besides a picture on a tan wall. The bold text “ODOR PROTECTION ISNT JUST FOR UNDERARMS” runs along the bottom of the image. The bold white letters “ODOR PROTECTION” makes you pause because you’ll think that’s all the advertisement is about until you begin reading the bold blue letters “ISNT JUST FOR UNDERARMS.” Underneath the text is a picture of Always ultra-thin pads which makes it clear that this is not a deodorant ad, it’s a feminine product ad. The color scheme surrounding the picture of the ultra-thin pads has a way of drawing your eyes down the page to make you pay attention to the product. The picture shows an unwrapped pad with arrows pointing