Preview

Maggi

Good Essays
Open Document
Open Document
755 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Maggi
MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that defines the Instant Noodles category in India. We’ve recently launched two new flavours in the short space of two months – Thrillin Curry & Tricky Tomato Noodles. Blending Emotions with ingredients , the two new flavours deliver strongly on “Taste Bhi Health Bhi”. It is now available in 5 delectable flavours: Masala, Chicken, Tricky Tomato, Thrillin Curry and Romantic Capsica. Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, Nepal, New Zealand, Malaysia, Singapore, Sri Lanka, Bangladesh, Pakistan, and the Philippines

Each Pack of MAGGI Noodles also provide Protein & Calcium which are essential nutrients for you at all stages of life. 90g of MAGGI Noodles meets 20% RDA* of Protein for children (14% for adults) and 23% RDA* of Calcium for both children and adults!
Nestlé India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand (Refer to Exhibit II for Maggi's product portfolio as of mid-2006). Of these, instant noodles had been NIL's main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. Over the years, Maggi noodles became a popular snack food product in India.
MAGGI 2-MINUTE Noodles is one of the most popular brand of instant noodles in India. Available for export in 5 authentic Indian flavours (spicy Masala, tangy Chatpata, Chicken, Tomato and Curry), it is a delicious anytime snack that’s ready in just 2 minutes.
MAGGI Chinese Noodles makes it so simple to prepare delicious ‘Indian Style’ Chinese Noodles at home in a jiffy! Offered in two exciting flavours, Veg Chowmein and Lemon Chicken. These packs are for export only.
MAGGI Vegetable Atta Noodles is a unique innovative product with the goodness of whole wheat and real

You May Also Find These Documents Helpful

  • Good Essays

    Company & Industry background • World’s largest pasta producer in 1990 • Pasta Share - 35% in Italy and 22% in Europe Channels of Distribution • Products divided in 2 categories – “Fresh” and “Dry” • Fresh Products had 21 day Shelf Lives • Dry Products had Long ( 18 to 24 Months) or Medium(10 to 12 weeks) Shelf Lives • Retail Outlets – Small independent…

    • 1206 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Pasta

    • 267 Words
    • 2 Pages

    Back then schoolchildren were taught that the Venetian merchant Marc Polo brought back pasta from his journeys in china. Another version told was that polo’s discovery was actually a rediscovery of a foodstuff that was once popular in Italy in Etruscan and roman times. Well Marco did bring many interesting things back to Italy from his journeys but pasta wasn’t one of them. Pasta was already there in Polo’s time, there is some evidence of an Etrusco-Roman noodle made from the same durum wheat as modern pasta called “lagane”. However this pasta was from the 1st century AD was not boiled like pasta today is. No it was cooked in an oven. Therefore ancient lagane had some similarities, but cannot be considered pasta.…

    • 267 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Thesis for Tattoos

    • 261 Words
    • 2 Pages

    To they’re made soft. As the noodles cook you should take this time to cut your cheeses up into small pieces. The cheeses needed are as…

    • 261 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Dry Pasta

    • 916 Words
    • 4 Pages

    Pasta is categorized in two basic styles in the form of unleavened dough: dried and fresh. Dried pasta made without eggs can be stored for up to two years under ideal conditions, while fresh pasta will keep for a few days under refrigeration. In Italy, the dough made mostly from durum wheat or, more rarely, buckwheat flour, with water and, sometimes eggs. Pasta comes in a variety of different shapes that serve for both decoration and to act as a carrier for the different types of sauces ( puttanesca, amatriciana, carbonara, etc.) and foods ( gnocchi, lasagna, tortellini, ravioli, etc.). Pasta is eaten in Italy only as the first course or as “piatto unico”.…

    • 916 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mama has variety of brands and products in food industry in which they separate their domestic products from export products. Mama’s main product is instant noodles under the brand name Mama is one of the most popular in Thailand as the brand has been a part in Thai market for the longest time comparing with other brands. The company had later launched many other products and brands including Homey, Bissin, Ruski, Mendake, Thai Chef, Kelly and Bamee. Under these brands, the company is able to expand its’ product lines to other kinds of food such as snacks, biscuits, fruit juice, etc. Today, Mama instant noodles have more than 20 variety of flavors which allow the company to match its exported products with each country preferences. The most famous flavor to all consumers both Thai and foreigner is Mama Shrimp Tom Yum. Mama instant noodles is also offered in vary sizes including pack 55-60 grams, pack 90 grams, bowl 60 grams, bowl 80 grams and cup.…

    • 9335 Words
    • 38 Pages
    Good Essays
  • Powerful Essays

    Maggi which is a flagship brand of Nestle has been dominating the Indian noodles market for well over three decades. In this report, we present the results of an audit conducted to analyse and learn about the Maggi brand, its history and how the brand has evolved as one of the strongest brands in the Indian market. As a part of the Brand Exploratory, to analyse and learn about the customer perception, we have carried out focus group discussion, depth interviews and an online survey. These interactions helped us to understand more about how consumers of various age groups view Maggi and the related products. The scope of this study is not limited to Maggi Noodles but for the Maggi line extension products as well. We have also presented the brand elements and images associated with Maggi. An analysis of Maggi advertisements including some of the international advertisements have thrown light on the associations built by the company and how the company has evolved and repositioned itself as a health product. To better understand the brand equity, we have drawn a CBBE model and Kapferer’s prism for Maggi.…

    • 4961 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Noodles Brand in India

    • 1044 Words
    • 5 Pages

    A hot favorite among all the kids of the country noodles has come a long way since its introduction in 1983. Consumed in almost every Indian household Maggi which was initially considered a snack is taking the place of a staple diet in most Indian homes. Due to the fast paced lives lived by most of the Indians today packaged and ready to eat foods are gaining quite a formidable share of the Indian food market. Maggi is almost close to a ready to eat meal that takes just a few minutes behind its preparation and promises great taste as well. It goes without saying that Nestle India Limited's Maggi is…

    • 1044 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Hou, G., (2001) Oriental Noodles, Advances in food and nutrition research, Steve L. Taylor (ed.), Vol. 43. pg 141-193)…

    • 1541 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    As we all know, NISSIN Foods (日清食品) is the first company in the world to make instant noodles and the oldest and largest manufacturer of instant food in Japan.. But, time flies and everything has changed. Since the market of instant noodles has changed a lot, NISSIN is facing some challenges. Thus, NISSIN Foods have to change their marketing strategy if they want to maintain their success. In this essay, I will focus on the instant noodles strategy for NISSIN Foods in the next five years.…

    • 1707 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    instant noodles

    • 3837 Words
    • 25 Pages

    Instant noodles in a cup are often intended for a fast/instant preparation, an easy-to-eat food and for reserving of foods. Target consumer may be…

    • 3837 Words
    • 25 Pages
    Good Essays
  • Better Essays

    maggi

    • 3196 Words
    • 13 Pages

    This report required spending great time on analyzing tones of marketing related information from innumerable sources of Nestlé’s powerful Brand MAGGI Instant Noodles. All information was critical and needed to be evaluated with full concentration and determination, the study of MAGGI Noodles that was launched first in India in the year 1983, by Nestle Limited, which became synonymous with noodles. This research tries to find awareness of MAGGI Noodles. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for MAGGI Instant Noodles. We have concluded that MAGGI, being the product leader with 68% market share. We have also covered up a very important aspect of marketing – Marketing Mix. Every company develops their product integrating all the marketing mixes to evaluate the feasibility of that product similarly MAGGI Noodles define that.…

    • 3196 Words
    • 13 Pages
    Better Essays
  • Good Essays

    Encouraged by the popularity gained by Lucky Me! Instant Mami (noodles with soup in pouches), Monde Nissin came up with other firsts, such as Lucky Me! Pancit Canton (noodles without soup in pouches), the first dry noodle in the market, and Lucky Me! Supreme La Paz Batchoy, the first bowl noodle available in that flavour.…

    • 408 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Noodelicious Snack Bar has been creating and serving delicious noodles to businesses in Iligan City for…

    • 2870 Words
    • 12 Pages
    Good Essays
  • Better Essays

    Alugbati Canton

    • 4173 Words
    • 17 Pages

    Since noodles are commonly used in the Philippines and alugbati is abundant in the country, it would be beneficial to develop a noodle with this vegetable as supplement in order to…

    • 4173 Words
    • 17 Pages
    Better Essays
  • Powerful Essays

    Research

    • 2608 Words
    • 11 Pages

    We as marketing consultant firm are submitting you to the report that you requested. This report concentrates on the relevant study of the problems discovered with possible solutions from our side after conducting a research in the area of Greater Noida.We would like you to have a look on the report. We will surely welcome your queries.…

    • 2608 Words
    • 11 Pages
    Powerful Essays