Maggi Final Project
TITLE: Maggi’s Brand Extension and RepositioningSubject: Product And Brand Management
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Nestlé India’s objective is to manufacture and market the company’s productsin such a way so as to create value that can be sustained over the long term for consumers, shareholders, employees and business partners.
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Maggi’s aims to create value for consumers that can be sustained over the longterm by offering a wide variety of high quality, safe food products at affordableprices.
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The company continuously focuses its efforts to better understand the changinglifestyles of modern India and anticipate consumer needs in order to provideconvenience, taste, nutrition and wellness through its product offerings.
LIMITATIONS:
The present study is confined to a minimal sample size and may not reflect the opinion or response of the entire population in general. The results of our study are entirely confined tothe responses of the Delhi consumers and might deviate in terms of actual population as awhole.Recomendations given after the study are entirely dependent on the survey and thesecondary analysis done in the report.APPENDEX 1
QUESTIONAIRE
When you fill in this questionnaire please use a pen and mark (√) on the best response.
24
TITLE: Maggi’s Brand Extension and RepositioningSubject: Product And Brand Management
Q-1 what product would you associate with the tag line mentioned below?
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Its different. …………………………………………………………………..
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Don’t be a noodle, be a snoodle……………………………………………….
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2 minute noodles/ Bas 2 minute……………………………………………….
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Jitna tasty, utna healthy………………………………………………………..
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Mummy bhook lagi ……………………………………………………………
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Try it with a twist ……………………………………………………………..
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Hearty soups warm you from inside …………………………………………..
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Fast to cook, Good to eat ………………………………………………………Q-2 What comes first in your mind when you hear the word Maggi ?
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Noodles
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Fast food
•
Snacks
•
None of theseQ-3 what is the brand that comes to your mind when we say the
-
Nestlé India’s objective is to manufacture and market the company’s productsin such a way so as to create value that can be sustained over the long term for consumers, shareholders, employees and business partners.
-
Maggi’s aims to create value for consumers that can be sustained over the longterm by offering a wide variety of high quality, safe food products at affordableprices.
-
The company continuously focuses its efforts to better understand the changinglifestyles of modern India and anticipate consumer needs in order to provideconvenience, taste, nutrition and wellness through its product offerings.
LIMITATIONS:
The present study is confined to a minimal sample size and may not reflect the opinion or response of the entire population in general. The results of our study are entirely confined tothe responses of the Delhi consumers and might deviate in terms of actual population as awhole.Recomendations given after the study are entirely dependent on the survey and thesecondary analysis done in the report.APPENDEX 1
QUESTIONAIRE
When you fill in this questionnaire please use a pen and mark (√) on the best response.
24
TITLE: Maggi’s Brand Extension and RepositioningSubject: Product And Brand Management
Q-1 what product would you associate with the tag line mentioned below?
•
Its different. …………………………………………………………………..
•
Don’t be a noodle, be a snoodle……………………………………………….
•
2 minute noodles/ Bas 2 minute……………………………………………….
•
Jitna tasty, utna healthy………………………………………………………..
•
Mummy bhook lagi ……………………………………………………………
•
Try it with a twist ……………………………………………………………..
•
Hearty soups warm you from inside …………………………………………..
•
Fast to cook, Good to eat ………………………………………………………Q-2 What comes first in your mind when you hear the word Maggi ?
•
Noodles
•
Fast food
•
Snacks
•
None of theseQ-3 what is the brand that comes to your mind when we say the