Maggi Noodles
SDM Institute for management developmentMysore Marketing Management – 1 Project onMaggi Noodles | | | Submitted to:Dr. H. GayathriSubmitted By: Group 8Akshat Kedia – 131Aravind J Nayak – 13132Bharath Bhatia – 131 Deb – 131Fonal – 131 | Table of Content | | 1. Introduction 3 2. Food Product Industry / FMCG (will discuss and decide) 3 3. Instant Noodle Industry 3 3.1 History: 3 3.2 Global Demand for Instant Noodles: 3 3.3 Indian Market for Instant Noodles 5 4. Nestle 5
1. Introduction
Instant noodle, also known as instant ramen, has created a renaissance in the world food industry. Emerging from being just a quick and delicious alternative to pasta or rice to be consumed only on heady days, instant ramen has become a modern lifestyle trend symbolic of convenience, quality, and health. Many fast food items have flooded the markets but noodles remained as the most popular item of all of them, as it is cheaper, very easy to make and nutritious. Nestlé India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand. Of these, instant noodles had been Nestlé’s main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. In fact, the word "Maggi" has become a synonymous term for any brand of instant noodles in India. In this report we take a look at how evolution of Maggi Noodles took place, it’s positioning in the market, its issues and sustenance against global competitors, draw inferences and make recommendations. 2. Food Product Industry / FMCG (will discuss and decide)
3. Instant Noodle Industry 4.1 History:
In 1958, Momofuku Ando invented "CHICKEN RAMEN ™", the world's first instant noodle product. His achievement brought a revolution in culinary culture. In 1971, he developed "CUP NOODLE ®", the world's first cup-type noodle product. That seed sown by
1. Introduction
Instant noodle, also known as instant ramen, has created a renaissance in the world food industry. Emerging from being just a quick and delicious alternative to pasta or rice to be consumed only on heady days, instant ramen has become a modern lifestyle trend symbolic of convenience, quality, and health. Many fast food items have flooded the markets but noodles remained as the most popular item of all of them, as it is cheaper, very easy to make and nutritious. Nestlé India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand. Of these, instant noodles had been Nestlé’s main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. In fact, the word "Maggi" has become a synonymous term for any brand of instant noodles in India. In this report we take a look at how evolution of Maggi Noodles took place, it’s positioning in the market, its issues and sustenance against global competitors, draw inferences and make recommendations. 2. Food Product Industry / FMCG (will discuss and decide)
3. Instant Noodle Industry 4.1 History:
In 1958, Momofuku Ando invented "CHICKEN RAMEN ™", the world's first instant noodle product. His achievement brought a revolution in culinary culture. In 1971, he developed "CUP NOODLE ®", the world's first cup-type noodle product. That seed sown by