Maggi Noodles Marketing Plan
PREFACE
This is an assignment on the marketing plan of Maggi Noodles in India.
This project focuses on the marketing plan of the product. It also includes information about the product and its company.
This assignment help in knowing Maggi as a product and the marketing plan use by the company to gain competitive advantage over other competitor.
ACKNOWLEDGEMENT
We owe a great thanks to many people who helped us and supported us during the assignment.
Our deepest thanks to our lecturer, Prof. Sharif Memon for giving us this opportunity of doing this assignment.
We would also thank our Institution and our faculty members without whom this assignment would have been a distant reality. We also extend our heartfelt thanks to our group members.
INDEX CHAPTERS | TOPIC | PAGE NO. | 1 | Executive Summary | 04 | 2 | Situation Analysis | 05 | 3 | Market Need and Opportunity | 07 | 4 | Issues and challenges | 07 | 5 | Objectives | 08 | 6 | Marketing Strategies | 10 | 7 | Target Market | 10 | 8 | Positioning | 11 | 9 | Marketing Mix | 11 | 10 | Review & Control | 13 | 11 | Contingency Plan | 13 |
1. EXECUTIVE SUMMARY
Nestle India is a subsidiary of Nestle S.A. of Switzerland. With six factories and a large number of co-packers, Nestle India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The company is known for its brands in the Milk Products & Nutrition, Prepared Dishes & Cooking Aids, and Chocolates & Confectionery segments.
Nestle leads the value sales of noodles in India with a market share of 79.3%. A testament to Nestle's domination of the sales of plain noodles is the fact that for its instant noodles brand Maggi, among all its global offices, India accounts for the highest level of volume sales for the company.
This marketing plan analyses the current marketing mix of Maggi Noodles, studies the popularity
This is an assignment on the marketing plan of Maggi Noodles in India.
This project focuses on the marketing plan of the product. It also includes information about the product and its company.
This assignment help in knowing Maggi as a product and the marketing plan use by the company to gain competitive advantage over other competitor.
ACKNOWLEDGEMENT
We owe a great thanks to many people who helped us and supported us during the assignment.
Our deepest thanks to our lecturer, Prof. Sharif Memon for giving us this opportunity of doing this assignment.
We would also thank our Institution and our faculty members without whom this assignment would have been a distant reality. We also extend our heartfelt thanks to our group members.
INDEX CHAPTERS | TOPIC | PAGE NO. | 1 | Executive Summary | 04 | 2 | Situation Analysis | 05 | 3 | Market Need and Opportunity | 07 | 4 | Issues and challenges | 07 | 5 | Objectives | 08 | 6 | Marketing Strategies | 10 | 7 | Target Market | 10 | 8 | Positioning | 11 | 9 | Marketing Mix | 11 | 10 | Review & Control | 13 | 11 | Contingency Plan | 13 |
1. EXECUTIVE SUMMARY
Nestle India is a subsidiary of Nestle S.A. of Switzerland. With six factories and a large number of co-packers, Nestle India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The company is known for its brands in the Milk Products & Nutrition, Prepared Dishes & Cooking Aids, and Chocolates & Confectionery segments.
Nestle leads the value sales of noodles in India with a market share of 79.3%. A testament to Nestle's domination of the sales of plain noodles is the fact that for its instant noodles brand Maggi, among all its global offices, India accounts for the highest level of volume sales for the company.
This marketing plan analyses the current marketing mix of Maggi Noodles, studies the popularity