Maggi Noodles Questionaire
Introduction
Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines. Maggi is Malaysia’s no 1 bag noodles and voted as best Performing brand by Readers Digest Readers Survey (2000 / 2001 / 2002). Good range of great tasting popular flavours.
In Switzerland in 1863, Julius Michael Johannes Maggi developed a formula to bring added taste to meals. This marked the beginning of the Maggi® brand and its lines of convenient food products.
In 1882, the Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy to digest to help with the problem of women having less time to prepare meals as more and more worked outside the home. The results — two instant pea soups and an instant bean soup – were a huge success. By the turn of the century, Maggi & Company was producing not only powdered soups, but also bouillon cubes, sauces and flavorings. Maggi merged with Nestlé in 1947. Maggi® has been offering high quality and innovative products ever since.
Maggi has certainly been the leading brand in the noodle industry for decades .But there are other brands as well which have given close competition to Maggi in the past and in the presentas well. The competitiors of Maggi are Cintan, Koka, and some Korea instant noodles.
Analysis of Questionnaire
1. Do you like Maggi noodles?
According to the pie chart show the result whether the consumers like the Maggi noodles or not. The diagram shows that have 13% of the consumers like the Maggi noodles very much. It is because they trust about the old brand-Maggi. That have 40% customers like them a little. The reason is they think Maggi noodle cheap, delicious, tasty and it also ready to eat. But some customers think only like few of the flavours of Maggi noodle so they choose like them a little. The
Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines. Maggi is Malaysia’s no 1 bag noodles and voted as best Performing brand by Readers Digest Readers Survey (2000 / 2001 / 2002). Good range of great tasting popular flavours.
In Switzerland in 1863, Julius Michael Johannes Maggi developed a formula to bring added taste to meals. This marked the beginning of the Maggi® brand and its lines of convenient food products.
In 1882, the Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy to digest to help with the problem of women having less time to prepare meals as more and more worked outside the home. The results — two instant pea soups and an instant bean soup – were a huge success. By the turn of the century, Maggi & Company was producing not only powdered soups, but also bouillon cubes, sauces and flavorings. Maggi merged with Nestlé in 1947. Maggi® has been offering high quality and innovative products ever since.
Maggi has certainly been the leading brand in the noodle industry for decades .But there are other brands as well which have given close competition to Maggi in the past and in the presentas well. The competitiors of Maggi are Cintan, Koka, and some Korea instant noodles.
Analysis of Questionnaire
1. Do you like Maggi noodles?
According to the pie chart show the result whether the consumers like the Maggi noodles or not. The diagram shows that have 13% of the consumers like the Maggi noodles very much. It is because they trust about the old brand-Maggi. That have 40% customers like them a little. The reason is they think Maggi noodle cheap, delicious, tasty and it also ready to eat. But some customers think only like few of the flavours of Maggi noodle so they choose like them a little. The
Bibliography: http://en.wikipedia.org/wiki/Maggi_noodles http://www.studymode.com/essays/Maggi-Noodles-360880.html