Advertising & sales Promotions
On
nestle ” Maggi 2 Minute Noodles ”
------------------------------------------------- PROJECT SUBMITTED BY:
-------------------------------------------------
------------------------------------------------- MANDAR BANSODE (PG20090107)
-------------------------------------------------
GAURAV KARNANEY (PG20090271)
-------------------------------------------------
INTRODUCTION
Nestle Mission:
“Nestle is dedicated in providing the best foods to people throughout their day, throughout their
Lives, throughout the world. With our unique experience of anticipating consumers' needs and
Creating solutions, Nestle contributes to your well-being and enhances your quality of life.”
Nestle Objective:
1) Good to know: Factual information on nutrition content
2) Good to Remember: Tips for healthy lifestyle, cooking and diet
3) Good to Talk: Consumers call to their consumer services teams or log on to their website.
About Nestle:
Nestle India is a subsidiary of Nestle S.A. of Switzerland. Nestle India manufactures a variety of food products such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary. Some of the famous brands of Nestle are NESCAFE, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILK MAID, NESTLE MILK, NESTLE SLIM Milk, NESTLE Fresh 'n' Natural Dahi and NESTLE Jeera Raita.
About Maggi:
Maggi was launched in India in the early 1980s. At that time, there was no direct competition. The first competition came from