Maggi Strategy Planning
Group project Report & Presentation
“Project on – Designing a Marketing Plan”
I. Project Brief
Each team needs to select any company and its brand in India. Students are required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives, human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market.
II. Marketing plan guideline
1. Executive Summary (1 page)
2. Situation Analysis:
Market Summary • Market Growth (1-2 pages) Explain market and segment growth over past periods and the forecast market and segment growth. Explain any factors affecting the market and segment growth. • Market Trends (1-2 pages) Explain the nature of market and segment trends that will affect the brand’s performance. • Market Needs (1 page) Analyze the target market’s current needs and explain how the brand can satisfy the needs. • Market Demographics (1-2 pages) Describe the brand’s current target market in terms of demographic, geographic, and behavior factors.
SWOT Analysis (2-3 pages) • Strengths • Weaknesses • Opportunities • Threats
Competition Analysis (Comparison tables, graphs, and charts are needed) (2-4 pages) • Describe direct and indirect competitors in terms of: o Target markets served o Product attributes o Pricing o Promotion o Distribution including the distributor network o Services offered
Product Offering (2-3 pages) • Describe the company’s product for the following details: o Product Attributes o Pricing o Distribution o Promotion o Services Offered o Current product life cycle
Keys to success (1 page) • Identify the important keys to success of the brand
“Project on – Designing a Marketing Plan”
I. Project Brief
Each team needs to select any company and its brand in India. Students are required to follow below instructions: • Recommend appropriate one-year marketing plan of one brand of the chosen company. • Determine your assumption of marketing objectives, human resource objectives and financial objectives. • Make sure that the marketing plan is suitable with the product’s target market.
II. Marketing plan guideline
1. Executive Summary (1 page)
2. Situation Analysis:
Market Summary • Market Growth (1-2 pages) Explain market and segment growth over past periods and the forecast market and segment growth. Explain any factors affecting the market and segment growth. • Market Trends (1-2 pages) Explain the nature of market and segment trends that will affect the brand’s performance. • Market Needs (1 page) Analyze the target market’s current needs and explain how the brand can satisfy the needs. • Market Demographics (1-2 pages) Describe the brand’s current target market in terms of demographic, geographic, and behavior factors.
SWOT Analysis (2-3 pages) • Strengths • Weaknesses • Opportunities • Threats
Competition Analysis (Comparison tables, graphs, and charts are needed) (2-4 pages) • Describe direct and indirect competitors in terms of: o Target markets served o Product attributes o Pricing o Promotion o Distribution including the distributor network o Services offered
Product Offering (2-3 pages) • Describe the company’s product for the following details: o Product Attributes o Pricing o Distribution o Promotion o Services Offered o Current product life cycle
Keys to success (1 page) • Identify the important keys to success of the brand
References: • The team assignment is to formulate one-year comprehensive marketing plan covering period of April, 2012 – March, 2013.