Magnum Unilever
CONTENTS
CHAPTER 1: LEVER BROTHERS PAKISTAN 2
CHAPTER 2: WALLS 4
CHAPTER 3: MAGNUM 5
3.1 MAGNUM IN PAKISTAN 5
3.2 MAGNUM, THE PREMIUM CHOC BAR 5
3.3 MAGNUM (CLASSIC) 5
3.3.1 INGREDIENTS 5
3.3.2 NUTRITION 6
3.4 THE MAGNUM PERSONALITY 6
3.5 BRAND PERSONALITY AND VALUE 7
CHAPTER 4: ENVIRONMENTAL ANALYSIS 8
4.1 SOCIAL 8
4.2 POLITICAL 8
4.3 GOVERNMENT AND REGULATORY FACTORS 8
4.3.1 REGULATIONS 8
4.3.2 Fiscal and Monetary Policy: 9
4.4 DEMOGRAPHICS 9
4.5 TECHNOLOGICAL 10
CHAPTER 5: SWOT ANALYSIS 11
5.1 STRENGTHS 11
5.2 WEAKNESSES 11
5.3 OPPORTUNITIES 11
5.4 THREATS 11
CHAPTER 6: INSUSTRY ANALYSIS 12
6.1 ICE-CREAM BRANDS 12
6.2 ICE-CREAM PARLORS 12
6.3 INDUSTRY GROWTH 13
6.3.1 Product Life Cycle 13
CHAPTER 7: MARKET FORCES 14
7.1 NEW PRODUCT ENTRY PROSPECTS 14
7.2 RIVALRY 14
7.3 POWER OF SUPPLIERS 15
7.4 POWER OF BUYERS 15
7.5 THREAT OF SUBSTITUTES 15
CHAPTER 8: COMPETITOR ANALYSIS 17
8.1 COMPETITORS OF MAGNUM 17
8.2 DIRECT COMPATITOR (IGLOO QUANTA) 18
8.2.1 General Information about Quanta 18
8.2.2 Assessing Objectives of Igloo 18
8.2.3 Marketing Strategy of Igloo Quanta 19
8.2.4 PRODUCT 19
8.2.5 PRICE 20
8.2.6 PROMOTION 20
8.2.7 PLACE 21
8.3 INDIRECT COMPETITION 21
CHAPTER 9: CUSTOMER ANALYSIS 23
9.1 WHO ARE THE CUSTOMERS? 23
9.2 WHAT DO CUSTOMERS BUY? 23
9.3 EMOTIONAL ASPECT OF MAGNUM 24
9.4 HOW DO CUSTOMERS CHOOSE? 24
9.5 HOW DO THEY SELECT A PARTICULAR PRODUCT? 24
9.6 WHERE CUSTOMERS BUY? 25
9.7 IMPLICATIONS 25
CHAPTER 10: MARKETING OBJECTIVES 26
10.1 PRODUCT 26
10.2 PRICE 26
10.3 PROMOTION 26
10.4 PLACE 28
10.5 MARKETING OF MAGNUM 29
10.5.1 THE INITIAL MAGNUM LAUNCH 29
CHAPTER 11: SALES PERFORMANCE 31
11.1 SELLING POLICIES AND PRACTISES 31
11.2 SALES SEASONALITY 31
LEVER BROTHERS PAKISTAN
They are the largest consumers Products Company in Pakistan; and belong to Unilever group of companies, which makes up one of the largest global companies in the world.
LBPA was incorporated in Pakistan
CHAPTER 1: LEVER BROTHERS PAKISTAN 2
CHAPTER 2: WALLS 4
CHAPTER 3: MAGNUM 5
3.1 MAGNUM IN PAKISTAN 5
3.2 MAGNUM, THE PREMIUM CHOC BAR 5
3.3 MAGNUM (CLASSIC) 5
3.3.1 INGREDIENTS 5
3.3.2 NUTRITION 6
3.4 THE MAGNUM PERSONALITY 6
3.5 BRAND PERSONALITY AND VALUE 7
CHAPTER 4: ENVIRONMENTAL ANALYSIS 8
4.1 SOCIAL 8
4.2 POLITICAL 8
4.3 GOVERNMENT AND REGULATORY FACTORS 8
4.3.1 REGULATIONS 8
4.3.2 Fiscal and Monetary Policy: 9
4.4 DEMOGRAPHICS 9
4.5 TECHNOLOGICAL 10
CHAPTER 5: SWOT ANALYSIS 11
5.1 STRENGTHS 11
5.2 WEAKNESSES 11
5.3 OPPORTUNITIES 11
5.4 THREATS 11
CHAPTER 6: INSUSTRY ANALYSIS 12
6.1 ICE-CREAM BRANDS 12
6.2 ICE-CREAM PARLORS 12
6.3 INDUSTRY GROWTH 13
6.3.1 Product Life Cycle 13
CHAPTER 7: MARKET FORCES 14
7.1 NEW PRODUCT ENTRY PROSPECTS 14
7.2 RIVALRY 14
7.3 POWER OF SUPPLIERS 15
7.4 POWER OF BUYERS 15
7.5 THREAT OF SUBSTITUTES 15
CHAPTER 8: COMPETITOR ANALYSIS 17
8.1 COMPETITORS OF MAGNUM 17
8.2 DIRECT COMPATITOR (IGLOO QUANTA) 18
8.2.1 General Information about Quanta 18
8.2.2 Assessing Objectives of Igloo 18
8.2.3 Marketing Strategy of Igloo Quanta 19
8.2.4 PRODUCT 19
8.2.5 PRICE 20
8.2.6 PROMOTION 20
8.2.7 PLACE 21
8.3 INDIRECT COMPETITION 21
CHAPTER 9: CUSTOMER ANALYSIS 23
9.1 WHO ARE THE CUSTOMERS? 23
9.2 WHAT DO CUSTOMERS BUY? 23
9.3 EMOTIONAL ASPECT OF MAGNUM 24
9.4 HOW DO CUSTOMERS CHOOSE? 24
9.5 HOW DO THEY SELECT A PARTICULAR PRODUCT? 24
9.6 WHERE CUSTOMERS BUY? 25
9.7 IMPLICATIONS 25
CHAPTER 10: MARKETING OBJECTIVES 26
10.1 PRODUCT 26
10.2 PRICE 26
10.3 PROMOTION 26
10.4 PLACE 28
10.5 MARKETING OF MAGNUM 29
10.5.1 THE INITIAL MAGNUM LAUNCH 29
CHAPTER 11: SALES PERFORMANCE 31
11.1 SELLING POLICIES AND PRACTISES 31
11.2 SALES SEASONALITY 31
LEVER BROTHERS PAKISTAN
They are the largest consumers Products Company in Pakistan; and belong to Unilever group of companies, which makes up one of the largest global companies in the world.
LBPA was incorporated in Pakistan