Mahindra Summer Project in Marketing
LOVELY PROFESSIONAL UNIVERSITY
DEPARTMENT OF MANAGEMENT
Report on Summer Training A STUDY OF MARKETING STRATEGY AND
ANALYSIS OF SCORPIO mHAWK
Submitted to Lovely Professional University In partial fulfillment of the
Requirements for the award of Degree of
Master of Business Administration
Submitted by:Atul Simalti
University Reg. No.11005058
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD
PHAGWARA (PUNJAB)
A STUDY OF MARKETING STRATEGY AND
ANALYSIS OF SCORPIO mHAWK
A Sip Report Submitted By: MR. ATUL SIMALTI
(M.B.A.)
Under the guidance of:
(MR. RAJEEV GUPTA)
Submitted to:
The HOD Lovely School Of Business(Management Department)
Lovely Professional University, Jalandhar (Punjab)
ACKNOWLEDGEMENT
I readily acknowledge my indebtedness to my mentors- Mr. Lokesh Jasrai, Mr. Rajeev Gupta whose support, dedication and honest efforts have given me an immense help in doing this project.
It gives me immense pleasure to express my deep sense of gratitude and appreciation to my external guides Mr. Ajay Gupta, Mr. Jasleen Singh, whose constant encouragement and valuable suggestions gave back bone support in completing this project. I specially take the opportunity to thanks Mr. Amit Kumar and Aseem Aggarwal (Sales executive- DDPM) for motivating, encouraging, guiding and supporting at every step and sparing his valuable time for me.
Last but not the least I record my sincere thanks to all beloved and respectable persons who helped me and could find any separate mention.
Atul Simalti.
DECLARATION
I, Atul Simalti, student of MBA-3rd Semester, Lovely Professional University, Jalandhar hereby declare that this project report ‘A study of marketing strategy and analysis of
DEPARTMENT OF MANAGEMENT
Report on Summer Training A STUDY OF MARKETING STRATEGY AND
ANALYSIS OF SCORPIO mHAWK
Submitted to Lovely Professional University In partial fulfillment of the
Requirements for the award of Degree of
Master of Business Administration
Submitted by:Atul Simalti
University Reg. No.11005058
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD
PHAGWARA (PUNJAB)
A STUDY OF MARKETING STRATEGY AND
ANALYSIS OF SCORPIO mHAWK
A Sip Report Submitted By: MR. ATUL SIMALTI
(M.B.A.)
Under the guidance of:
(MR. RAJEEV GUPTA)
Submitted to:
The HOD Lovely School Of Business(Management Department)
Lovely Professional University, Jalandhar (Punjab)
ACKNOWLEDGEMENT
I readily acknowledge my indebtedness to my mentors- Mr. Lokesh Jasrai, Mr. Rajeev Gupta whose support, dedication and honest efforts have given me an immense help in doing this project.
It gives me immense pleasure to express my deep sense of gratitude and appreciation to my external guides Mr. Ajay Gupta, Mr. Jasleen Singh, whose constant encouragement and valuable suggestions gave back bone support in completing this project. I specially take the opportunity to thanks Mr. Amit Kumar and Aseem Aggarwal (Sales executive- DDPM) for motivating, encouraging, guiding and supporting at every step and sparing his valuable time for me.
Last but not the least I record my sincere thanks to all beloved and respectable persons who helped me and could find any separate mention.
Atul Simalti.
DECLARATION
I, Atul Simalti, student of MBA-3rd Semester, Lovely Professional University, Jalandhar hereby declare that this project report ‘A study of marketing strategy and analysis of