Major Project Strategic Business
Major Project: Strategic Business Plan
HYH’s Business Plan
Henry Zhang
International Business Strategy
Professor Terrance P. Power
November-10-2012
Contents 1. Industry& Market 3 1.1 Global Industry Overview 3 1.2 Globalization Forces 4 1.3 Global Markets Overview 5 1.4 North America Market Analysis 7 2. Customers& Competitors & Company 8 2.1 Customer Analysis 9 2.2 Competitor Analysis 10 2.3 Company Analysis 11 2.4 Core Business- the Spot A 12 2.5 Core Competence of the Corporation 13 3. Corporate Culture and Strategies- Waterfall 14 3.1 Shared Values 14 3.2 Vision/Mission 14 3.3 Goals/Objectives 15 3.4 Organizational Structure 16 3.5 Breaking down Goal Objectives 16 3.6 Objectives Achievement Timeline 20 Appendix 1 Viability of HYH’s Venture 22 Bibliography 23
1. Industry& Market
Online game is any type of game developed by programming, and can be played multiplayer through the internet or over a computer network. It meanly refers to PC game which is based on the computer platform with internet.
However, with the developing of display devices and wireless networks technology, online game are not showing only on the PC or TV, but moving to the mobile devices such as Smartphone or tablets.(Fig. 1) The new pattern of people’s communication also nurtures the growth of new online game contents- SNG (Social Network Game). Therefore, online game can be mainly classified by different platforms, such as PC Online Game (on PC platform), Mobile Game (on Phones or tablets) and SNG (on social network platform). Figure 1. Mobile Games on iPad2 and Samsung Galaxy3 2.1 Global Industry Overview
The total revenue of world Online Mobile Game Industry was about $25 billion in 2011. The world online Mobile Game industry would be increasing dramatically with about 14% CAGR in the next 4 years and reach just over $40 billion in 2015. (Fig2) Therefore, this paper of business
HYH’s Business Plan
Henry Zhang
International Business Strategy
Professor Terrance P. Power
November-10-2012
Contents 1. Industry& Market 3 1.1 Global Industry Overview 3 1.2 Globalization Forces 4 1.3 Global Markets Overview 5 1.4 North America Market Analysis 7 2. Customers& Competitors & Company 8 2.1 Customer Analysis 9 2.2 Competitor Analysis 10 2.3 Company Analysis 11 2.4 Core Business- the Spot A 12 2.5 Core Competence of the Corporation 13 3. Corporate Culture and Strategies- Waterfall 14 3.1 Shared Values 14 3.2 Vision/Mission 14 3.3 Goals/Objectives 15 3.4 Organizational Structure 16 3.5 Breaking down Goal Objectives 16 3.6 Objectives Achievement Timeline 20 Appendix 1 Viability of HYH’s Venture 22 Bibliography 23
1. Industry& Market
Online game is any type of game developed by programming, and can be played multiplayer through the internet or over a computer network. It meanly refers to PC game which is based on the computer platform with internet.
However, with the developing of display devices and wireless networks technology, online game are not showing only on the PC or TV, but moving to the mobile devices such as Smartphone or tablets.(Fig. 1) The new pattern of people’s communication also nurtures the growth of new online game contents- SNG (Social Network Game). Therefore, online game can be mainly classified by different platforms, such as PC Online Game (on PC platform), Mobile Game (on Phones or tablets) and SNG (on social network platform). Figure 1. Mobile Games on iPad2 and Samsung Galaxy3 2.1 Global Industry Overview
The total revenue of world Online Mobile Game Industry was about $25 billion in 2011. The world online Mobile Game industry would be increasing dramatically with about 14% CAGR in the next 4 years and reach just over $40 billion in 2015. (Fig2) Therefore, this paper of business
Bibliography: CIA World Factbook, World GDP Growth Rate 2011, 2012 Digital Capital, Global Video Games Investment Review 2011, (2011) Fiona Vanier, World Broadband Statistics: Q1 2011, 2011 Gartner, Worldwide Smartphone Sales Soared in Fourth Quarter of 2011 With 47 Percent Growth, http://www.gartner.com/it/page.jsp?id=1924314, 2012 Herold Kurt David, "Escaping the World: A Chinese Perspective on Virtual Worlds", 2012 Kim and Mauborgne, Blue Ocean Strategy, Harvard Business School Press, 2010 Maslow A, Motivation and personality. NY: Harper, 1954 Meyer Paul, What would you do if you knew you couldn’t fail? Creating S.M.A.R.T PRC Ministry of Culture, Regulations for Online Gaming, Article 9, Chapter III, 2010 Power P Power P. Terrance, “Unit3BStrategicAnalysis-CraftingInternationalStrategies”, 2007 Power P The Neben Company, Trends in the Fast-Growing Mobile Apps, Markethttp://www.datacenterknowledge.com/archives/2011/06/09/trends-in-the-fast-growing-mobile-apps-market/, 2011 World Bank, Gross national income per capita 2011, 2012 [ 1 ]. Digital Capital, Global Video Games Investment Review 2011, (2011) [ 2 ] [ 3 ]. AloA, “PEST Analysis”, A Level of Achievement Business Studies A Level Recourses, 2004 http://www.ngfl-cymru.org.uk/vtc/bus_studs/members/downloads/PDF%20Output/PEST.pdf [ 4 ] [ 6 ]. David Kurt Herold, "Escaping the World: A Chinese Perspective on Virtual Worlds", 2012 [ 7 ] [ 8 ]. Terrance P. Power, “Unit3BStrategicAnalysis-CraftingInternationalStrategies”, 2007 [ 9 ] [ 10 ]. CIA World Factbook, World GDP Growth Rate 2011, 2012 [ 11 ] [ 12 ]. Fiona Vanier, World Broadband Statistics: Q1 2011, 2011 [ 13 ] [ 14 ]. Terrance P. Power, Power’s Case Study Analysis and Writer’s Handbook, 2009, P45 [ 15 ] [ 16 ]. Kim and Mauborgne, Blue Ocean Strategy, Harvard Business School Press, 2010 [ 17 ] [ 18 ]. Maslow A, Motivation and personality. NY: Harper, 1954 [ 19 ] [ 20 ]. Humphrey Albert, “SWOT Analysis for Management Consulting”, SRI Alumni Newsletter, 2005 [ 21 ] [ 22 ]. Terrence P. Power, Unit1B The Little Red Tool Box, 2008, P31 [ 23 ] [ 24 ]. Terrance P. Power, Power’s Case Study Analysis and Writer’s Handbook, 2009,P31 [ 25 ]