major social marketing forces

6:

There are three different marketing channels: Communication, Distribution and Service.

There are six different environmental factors: Demographic, economic, political-legal, technological, natural, socio-cultural.

7: Major social forces:

Network information technology
Globalization
Deregulation
Privatization
Heightened competition
Industry convergence Retail transformation Disintermediation
Consumer buying power
Consumer participation
Consumer resistance

Deregulation is the act or process of removing or reducing state regulations. It is therefore opposite of regulation, which refers to the process of the government regulating certain activities.

Disintermediation:
Intermediation is the removal of intermediaries in a supply chain.
Instead of going through traditional distribution channels → contact with every customer directly helps to increase profit and margins
→ disintermediation is the result of high market transparancy → buyers are aware of supply prices direct from the manufracturer

To illustrate, a typical B2C supply chain is composed of four or five entities (in order):
Supplier
Manufacturer
Wholesaler
Retailer
Buyer
It has been argued that the Internet modifies the supply chain due to market transparency:
Supplier
Manufacturer
Buyer

8:
Types of corporate social initiatives:
Corporate social marketing
Cause marketing
Cause-related marketing
Corporate philanthropy
Corporate community involvement
Socially responsible business practices

Marketing management tasks:

Develop market strategies and plans
Capture marketing insights
Connect with customers
Build strong brands
Shape market offerings
Deliver value
Communicate value
Create long-term growth

9:
The value chain is a tool for identifying was to create more customer value because every firm is a synthesis of primary and support activities performed to design, produce, market, deliver, and support its product.