Makeup Artist Business Plan

Executive Summary

Objectives
Mission
Keys to Success

Company Summary

Company Ownership
Start-up Summary
Company Locations and Facilities

Products and Services

Product and Service Description
Competitive Comparison
Sales Literature
Sourcing
Technology
Future Products and Services

Market Analysis Summary

Market Segmentation
Target Market Segment Strategy
Market Trends
Market Growth
Industry Analysis
Industry Participants
Competition and Buying Patterns
Main Competitors

Strategy and Implementation Summary

Value Proposition
Competitive Edge
Marketing Strategy
Positioning Statements
Pricing Strategy
Promotion Strategy
Marketing Programs
Sales Strategy
Sales Programs
Strategic Alliances
Milestones

Management Summary

Organizational Structure
Management Team
Management Team Gaps

Executive Summary

Capital Makeup Artist will provide a comforting, yet stimulating, atmosphere in which customers will be able to relax whilst we apply makeup for special occasions or for clients planning a special evening out. We will be looking in particular for sub-contracted arrangements with other beauty professionals, such as hairdressers or beauty therapists.

In the past, the word 'beauty ' was commonly associated with glamour, cosmetics, makeup, high fashion and beauty contests evoking images of film stars, models, luxury, and self-indulgence.

However, there is a lot more to being a cosmetic makeup artist than merely giving a facial or applying makeup. The industry has evolved and matured with an increasing emphasis on health and fitness, total well-being and bringing out the best - the 'natural beauty ' - in all of us.

A makeup artist is an artist whose medium is the human body, applying makeup and prosthetics for theatrical, television, film, fashion, magazines and other similar productions including all aspects of the modeling industry. Awards given for this profession in the entertainment industry include the Academy Award for Makeup and even several entertainment