Making You Feel Wow!!
Chapter 3: Case Title: Making You Say Wow Submitted To
Dr Masudur Rahman
Professor Faculty of Business Studies Department of Marketing University of Dhaka
Submitted By Group C
SN
1 2 3 4 5
Name
Sharna Rubaiya Md. Yameen Hossain Md. Ridwanul Arafat Samara Salsabeel Khan Md. Samin Salakin
ID
41222052
Batch
22nd 22nd 22nd 22nd 21st
41222074
41222045
41222027 41221073
Date of Submission: 01st December, 2012
Case Summary: Making You Say Wow
Culture is the full range of learned human behavior patterns. Culture is a powerful human tool for survival, but it is a fragile phenomenon. It is constantly changing and easily lost because it exists only in our minds. Taylor said that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society." The force is human culture, broadly defined as any learned behavior; culture itself seems to be a powerful force of natural selection. People adapt genetically to sustained cultural changes as well.
Organizations should strive for what is considered a "healthy" organizational culture in order to increase productivity, growth, efficiency and reduce counterproductive behavior and turnover of employees. A variety of characteristics describe a healthy culture, including: Acceptance and appreciation for diversity Regard for and fair treatment of each employee as well as respect for each employee’s contribution to the company Employee pride and enthusiasm for the organization and the work performed Equal opportunity for each employee to realize their full potential within the company Strong communication with all employees regarding policies and company issues Strong company leaders with a strong sense of direction and purpose Ability to compete in industry innovation and customer service, as well as price lower than average turnover rates (perpetuated by a healthy culture) Investment in learning,
Dr Masudur Rahman
Professor Faculty of Business Studies Department of Marketing University of Dhaka
Submitted By Group C
SN
1 2 3 4 5
Name
Sharna Rubaiya Md. Yameen Hossain Md. Ridwanul Arafat Samara Salsabeel Khan Md. Samin Salakin
ID
41222052
Batch
22nd 22nd 22nd 22nd 21st
41222074
41222045
41222027 41221073
Date of Submission: 01st December, 2012
Case Summary: Making You Say Wow
Culture is the full range of learned human behavior patterns. Culture is a powerful human tool for survival, but it is a fragile phenomenon. It is constantly changing and easily lost because it exists only in our minds. Taylor said that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society." The force is human culture, broadly defined as any learned behavior; culture itself seems to be a powerful force of natural selection. People adapt genetically to sustained cultural changes as well.
Organizations should strive for what is considered a "healthy" organizational culture in order to increase productivity, growth, efficiency and reduce counterproductive behavior and turnover of employees. A variety of characteristics describe a healthy culture, including: Acceptance and appreciation for diversity Regard for and fair treatment of each employee as well as respect for each employee’s contribution to the company Employee pride and enthusiasm for the organization and the work performed Equal opportunity for each employee to realize their full potential within the company Strong communication with all employees regarding policies and company issues Strong company leaders with a strong sense of direction and purpose Ability to compete in industry innovation and customer service, as well as price lower than average turnover rates (perpetuated by a healthy culture) Investment in learning,