makro enviroment
A Study on the Impact of PEST Analysis on the
Pharmaceutical Sector: The Bangladesh Context
PEST (Political, Economic, Social, and Technological) analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. The purpose of this study is to analyze the pharmaceutical sector of Bangladesh using the framework of PEST. This report brings to light the current state of the sector its progress and its problems. Through this study the researchers try to discuss the affect of various macro-economic factors of political, economic, social, and technological aspect on the industry and its related problems and prospects for the future.
Keywords: PEST analysis, pharmaceutical sector, industry and macro economic factors
Objectives of the Study
The broad objectives of this study are as follows:
(1) To study the influence of political forces on the pharmaceutical sector of Bangladesh;
(2) To investigate the effect of economic conditions on the pharmaceutical sector of Bangladesh;
(3) To examine the influence of social factors on the pharmaceutical sector of Bangladesh;
(4) To investigate the impact of technological factors in the pharmaceutical sector of Bangladesh.
Research Methodology
This analysis clearly falls into the category of Qualitative research as it aims to get a deeper understanding of the pharmaceutical sector and the effect of several macroeconomic factors on this industry. Both primary and secondary information were used to conduct this research. Secondary data were obtained from sources like newspapers, periodicals, websites, and publications of Trade organizations, publications of industry analysts and publications of financial analysts. Primary data were obtained through face-to-face and telephone interviews with experts and employees of different pharmaceutical companies using an open ended questionnaire (Index 1).
As this research is based on
Pharmaceutical Sector: The Bangladesh Context
PEST (Political, Economic, Social, and Technological) analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. The purpose of this study is to analyze the pharmaceutical sector of Bangladesh using the framework of PEST. This report brings to light the current state of the sector its progress and its problems. Through this study the researchers try to discuss the affect of various macro-economic factors of political, economic, social, and technological aspect on the industry and its related problems and prospects for the future.
Keywords: PEST analysis, pharmaceutical sector, industry and macro economic factors
Objectives of the Study
The broad objectives of this study are as follows:
(1) To study the influence of political forces on the pharmaceutical sector of Bangladesh;
(2) To investigate the effect of economic conditions on the pharmaceutical sector of Bangladesh;
(3) To examine the influence of social factors on the pharmaceutical sector of Bangladesh;
(4) To investigate the impact of technological factors in the pharmaceutical sector of Bangladesh.
Research Methodology
This analysis clearly falls into the category of Qualitative research as it aims to get a deeper understanding of the pharmaceutical sector and the effect of several macroeconomic factors on this industry. Both primary and secondary information were used to conduct this research. Secondary data were obtained from sources like newspapers, periodicals, websites, and publications of Trade organizations, publications of industry analysts and publications of financial analysts. Primary data were obtained through face-to-face and telephone interviews with experts and employees of different pharmaceutical companies using an open ended questionnaire (Index 1).
As this research is based on