Malabar Gold: Company Analysis Of An Advertising Agency

Gold has been measured as one of the very exclusive metals and its value has been used as the standard for many currencies in the past. Gold is considered as a sign of pureness, value, royalty. Now a days gold industry is facing tough and still competition. To withstand in this situation the industry need to have a major share of market; this can be obtained only through sustained, prolonged advertisements. Advertisements seemed to be a key which elect customer towards the product. The best way to catch a customer is nothing else but the hard core advertisement. It’s true that quality matters but this quality can be brought to light only through in depth advertisements and Malabar Gold has succeed in that. So it’s really imperative
1.5 EVOLUTION:
VOLNEY B PALMER, IN Philadelphia IN 1841, started the first advertising agency as a space broker in a newspaper.. He acted as a simple agent, selling space for his client in Newspaper on a commission basis. He made no effort to help the advertiser to prepare copy, design and layout, and provide the many specialized services now performed by a modern agency. Since then-, the nature of the agency has changed considerably, but the method of compensation is in the form of a fixed percentage of advertising bills. It was only by the beginning of the 20th century that the agencies started to prepare advertise. And deliver them through the advertising media. LORD AND THOMAS was probably the first agency in the USA, with a reputation for creative work in advertising. Over the next several decades, the advertising agency improved the quality of the services, besides offering additional new series at extra charge. Agency growth has never looked back since then. It has grown in size and influence through the years, demonstrating ability to create effective