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Malcolm Gladwell The Sure Thing Analysis

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Malcolm Gladwell The Sure Thing Analysis
In the article titled “The Sure Thing,” by Malcolm Gladwell, the reader gains insight to some of the business decisions made by legendary entrepreneur Ted Turner. This article shows the development of Ted Turner’s business and how he gets to the top. The author suggests Ted Turner is not exactly a risk taker as he is a financially savvy businessman as well as someone who could find money where noone else even knew existed.

In the beginning of the excerpt, the public believes Turner is a risk taker and that is how he has become so successful. On the other hand, the author explains Ted Turner’s business moves in a way that portrays Turner as financially savvy. Such as purchasing a tv station which he could market with his inherited billboard
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