Malcolm Gladwell The Tipping Point Analysis
There are only a certain amount of people in the world that can influence a society into what inventions have ran their course, or which inventions are still in their peak. Throughout the book, The Tipping Point, Malcolm Gladwell elaborated to the audience that there are three main concepts on how products, behaviors, ideas, and messages can spread within a society. The three main ideas are The Power of Context, The Stickiness Factor, and The Law of the Few. According to Gladwell, The Power of Context concludes the environment circumstances which are important for a movement to reach its tipping point. The Stickiness Factor is a critical factor and plays a key role in determining whether a trend will remain popular, or not. The Stickiness Factor
refers to how it will “stick” or stay in the minds of the public, and how it will influence the future behaviors of the trends. In a world that is constantly changing, new ideas and products are constantly going in and out of style. The Law of the Few is described by Gladwell, as the tipping point that transforms a situation into an influential trend. This usually requires the interference of certain types of influential people, which would be classified as either a connector, a maven, or a salesman.A tipping point is described as the point at which a series of minor changes or incidents can become great enough to cause a monumental, or more important change within a society (Oxford).”The Apple Watch has not yet reached its tipping point because there is still a heavy demand for the object.
First and foremost, Apple Watches are extremely popular with everyone from politicians to sports stars to singers and business executives. Celebrities especially have been “showing off how high-tech” the watches are, by posting shoutouts on their social media pages, and announcing their love for the product. This escalated Apple’s sales for the watches.
The Apple Watch is by far the most popular device on the list shown on AppleInsider. “The watch has maintained a "trend score" above 90 (out of 100) since mid-August, and has recorded a perfect score of 100 a couple of days ago. The Apple Watch has a score nearly double that of the next closest product: Samsung TVs” says AppleInsider.
refers to how it will “stick” or stay in the minds of the public, and how it will influence the future behaviors of the trends. In a world that is constantly changing, new ideas and products are constantly going in and out of style. The Law of the Few is described by Gladwell, as the tipping point that transforms a situation into an influential trend. This usually requires the interference of certain types of influential people, which would be classified as either a connector, a maven, or a salesman.A tipping point is described as the point at which a series of minor changes or incidents can become great enough to cause a monumental, or more important change within a society (Oxford).”The Apple Watch has not yet reached its tipping point because there is still a heavy demand for the object.
First and foremost, Apple Watches are extremely popular with everyone from politicians to sports stars to singers and business executives. Celebrities especially have been “showing off how high-tech” the watches are, by posting shoutouts on their social media pages, and announcing their love for the product. This escalated Apple’s sales for the watches.
The Apple Watch is by far the most popular device on the list shown on AppleInsider. “The watch has maintained a "trend score" above 90 (out of 100) since mid-August, and has recorded a perfect score of 100 a couple of days ago. The Apple Watch has a score nearly double that of the next closest product: Samsung TVs” says AppleInsider.